Care.com
Similar Companies Hiring
Care.com Company Stability & Growth
This page was generated by Built In using publicly available information and AI-based analysis of common questions about the company. It has not been reviewed or approved by the company.
What's the stability & growth outlook for Care.com?
Strengths in scale, category breadth, and ongoing product expansion are accompanied by 2025 revenue softness, regulatory trust constraints, and niche competition that limits uniform leadership by use case. Together, these dynamics suggest a diversified, well‑positioned platform that must execute on trust, enterprise channels, and product improvements to sustain leadership and return to growth.
Positive Themes About Care.com
-
Strong Market Position & Advantage: Scale leadership is frequently attributed to Care.com as the world’s largest online family‑care marketplace, with traffic materially ahead of most direct peers. Employer benefits via Care@Work and multi‑category national coverage reinforce reach beyond consumer‑only rivals.
-
Diversified Revenue Streams: Offerings span childcare, senior care, housekeeping and pet care, complemented by payroll/tax services and an employer benefits arm that adds B2B channels. This breadth extends beyond many niche competitors and supports resilience across use cases.
-
Product Line Growth: A 2025 rebrand broadened categories and delivered safety and UX upgrades, alongside the launch of a Senior Care Advisor service that moves beyond basic matching. These additions indicate continued expansion of the solution set families and employers can adopt.
Considerations About Care.com
-
Stagnant Revenue: Multiple 2025 quarters showed year‑over‑year revenue declines and a goodwill impairment, signaling recent topline softness. Commentary ties part of the decline to enterprise softness and lower consumer subscriptions during the period.
-
Weak or Declining Brand Reputation: An FTC action with settlement and refunds imposed requirements on advertising claims, job counts, earnings representations, and cancellation flows. Such compliance scrutiny can pressure brand perception and dampen acquisition or retention during remediation.
-
Weak Market Position & Pricing Challenges: Leadership varies by sub‑vertical as focused challengers gain traction in certain metros and employer programs, and a pet‑only rival often leads the pets category. In employer‑sponsored and center‑based segments, strong incumbents make share contested by use case.
NEW
What does AI tell candidates about your employer brand?
Get your free AI reputation report today.
See AI Report
Is This Your Company?
Claim Profile
