What we’re building and why we’re building it.
Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love – and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users.
It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
Fetch is an equal employment opportunity employer.
About the Role:
Fetch is seeking a Senior Director of Play to lead our mobile gaming vertical within the New Markets (Expanded Core) division. This is a high-impact, cross-functional leadership role owning the vision, strategy, partnerships, and performance of Fetch’s gaming ecosystem. You’ll be responsible for developing a sustainable growth engine that leverages mobile gaming to drive user engagement, retention, and monetization.
As Senior Director of Play, you’ll report to the GM of Expanded Core and serve as a key member of the vertical leadership team. You will be empowered to lead end-to-end initiatives—everything from sourcing strategic partners and scaling integrations to informing product roadmaps and unlocking new revenue streams.
This role is ideal for a commercially minded operator with deep experience in the mobile gaming industry, proven success in partnerships or business leadership, and a track record of scaling new business lines in high-growth environments.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Vertical Ownership & Strategy
- Serve as the P&L owner for the Play (mobile gaming) vertical, driving strategy, execution, and results across user growth, engagement, and revenue.
- Define and articulate the long-term vision for Fetch’s role in the gaming ecosystem—including strategic positioning, market opportunities, and innovation pathways.
Partnership Leadership.
- Serve as the primary relationship owner for key partners, ensuring alignment on goals, seamless execution, and mutual growth.
- Drive ongoing performance reviews with partners, uncovering opportunities to optimize engagement, campaign performance, and ROI.
- Collaborate cross-functionally to ensure internal teams are delivering against partner expectations, SLAs, and shared success metrics.
- Establish best practices, reporting frameworks, and communication cadences that promote transparency and strong joint outcomes.
Product & Experience Collaboration
- Partner with Product, Engineering, and Marketing teams to deliver gaming-driven user experiences that enhance the core Fetch app.
- Drive initiatives that integrate gamification, rewards, or gameplay mechanics to increase daily engagement.
Operational & Cross-Functional Leadership
- Lead cross-functional squads to drive execution against quarterly and annual goals.
- Collaborate with Finance, Marketing, Legal, and other departments to align roadmaps and operational plans with business priorities.
- Monitor and report on performance metrics, ensuring the Play vertical meets targets and continuously improves.
Executive Representation & Influence
- Act as a key advisor to the GM of Expanded and broader executive leadership, using data and insights to inform strategic decisions.
- Represent Fetch externally in the gaming industry, building visibility and thought leadership among developers, platforms, and players.
- Champion Fetch’s brand and gaming initiatives at industry events, roundtables, and partner engagements.
- 10+ years in general management, strategic partnerships, business development, or product strategy—preferably with direct experience in mobile gaming.
- Proven success in launching or scaling new business units or verticals with full ownership of revenue and strategic outcomes.
- Deep knowledge of the mobile gaming ecosystem—familiar with monetization models, user behavior, performance marketing, and product experience.
- Exceptional commercial acumen; able to build compelling business cases and negotiate complex deals.
- Highly analytical, with experience working cross-functionally with Product, Finance, and Data teams to inform and drive decisions.
- Comfortable presenting to and influencing executive stakeholders, both internally and externally.
- Strong project management skills, with the ability to lead initiatives across multiple teams and timelines.
- Proficient in Excel/Google Sheets; bonus if experienced with SQL or analytics tools.
Preferred Requirements:
- Strong preference to candidates with direct gaming industry experience.
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $229,419-$298,035. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
Learn more: Fetch Recruitment Scam Warning.
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