Sr Analyst, Broadband Business Intelligence

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The Broadband Business Intelligence team supports business decision-making by delivering commercial, customer, product, and marketing insights that improve business performance and customer experience.
The Senior Business Intelligence Analyst will analyze and communicate quantitative and qualitative data, with a strong focus on marketing analytics, including campaign performance, customer acquisition, retention, segmentation, channel effectiveness, and marketing ROI.
The ideal candidate combines strong analytics with visual storytelling and can translate business questions into dashboards, insights, and executive-ready recommendations. This role will help shape decisions across marketing, product, and broadband business performance.
This is a hybrid position requiring at least 3 days per week in-office.

Job Responsibilities:

• Analyze data from sources including Databricks, web analytics platforms, customer data, digital engagement data, and third-party datasets.
• Evaluate marketing performance across campaigns, channels, audiences, products, and customer segments to identify opportunities for optimization.
• Develop insights and recommendations that improve customer acquisition, retention, marketing effectiveness, and business performance.
• Partner with Marketing, Product, Data Science, Finance, Sales, and Technology teams to define business questions, KPIs, measurement approaches, and reporting needs.
• Translate business and marketing objectives into dashboards, reporting frameworks, and executive-ready presentations.
• Use data visualization and storytelling to communicate marketing performance, customer behavior, funnel performance, and business outcomes.
• Support the design and development of scalable reporting structures, analytical models, and self-service BI capabilities.
• Also responsible for other duties/projects as assigned by business management as needed

Knowledge, Skills and Abilities:

• Ad Hoc Analysis
• Business Acumen
• Business Intelligence Software
• Business Requirements Analysis
• Dashboard Development
• Data Analysis
• Data Mining
• Data Visualization
• SQL Databases
• Stakeholder Management

Qualifications:

• Bachelor's degree plus 5 years of related work experience, advanced degree with 3 years of related experience.
• Acceptable areas of study include Business, Marketing, Economics, Analytics, Data Science, Statistics or similar degree.
• 4+ years of experience in business intelligence, marketing analytics, customer analytics, or a related analytical role.
• 4+ years of experience with Tableau and SQL.
• Experience analyzing marketing campaigns, customer acquisition, retention, segmentation, funnel performance, channel effectiveness, or marketing ROI.
• Strong understanding of marketing KPIs such as conversion, cost per acquisition, churn, retention, lifetime value, campaign lift, and attribution.
• Ability to translate complex data into clear insights and actionable recommendations.
• Strong communication and collaboration skills, including experience presenting to senior leaders.
• Experience working with cloud data environments such as Databricks, AWS Redshift, Azure, or similar platforms.
• Ability to manage multiple projects and priorities.
• A/B testing, incrementality, attribution, campaign measurement, or other test-and-learn methodologies preferred.
• Customer-level behavioral data, audience segmentation, lifecycle analytics, web analytics, CRM, or digital marketing platforms preferred.
• Connect marketing activity to outcomes such as subscriber growth, revenue, churn, engagement, and customer lifetime value preferred.
• Experience in broadband, telecommunications, subscription services, digital marketing, or other customer-growth businesses preferred.
• At least 18 years of age
• Legally authorized to work in the United States

Travel Required (Yes/No): Yes

Total Target Cash Earnings Opportunity: $92,690 - $167,325

National Base Pay Range: $80,600 - $145,500

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. 

The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ373468¶dox=1

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary. 
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.