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Develop and execute Tanium’s organic social media strategy across LinkedIn, X, Instagram, and YouTube. Create and manage copy, graphics, video, content calendars, LinkedIn Live programming, and event coverage. Monitor community engagement, analyze performance metrics, report KPIs, and optimize content. Collaborate with communications, demand generation, product marketing, design, executives, subject matter experts, and external creative partners to support campaigns, launches, thought leadership, and brand awareness.
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Manages Hemmings’ social media channels, including publishing, content planning, community engagement, video distribution, campaigns, and YouTube growth. Creates platform-specific copy and basic graphics, identifies trends, collaborates across marketing and editorial teams, and tracks performance. Uses analytics to optimize reach, engagement, traffic, and conversions while preparing regular reports and recommendations.
Job Summary & Responsibilities
- Channel Ownership: Manage Hemmings’ social media channels across Facebook, Instagram, TikTok, X, LinkedIn, Reddit and YouTube, including day-to-day publishing, scheduling, monitoring, and optimization.
- Content Strategy & Planning: Own the social content calendar and develop a consistent publishing cadence designed to grow reach, engagement, followers, video consumption, and traffic.
- Content Creation: Write compelling, platform-specific social copy and create social-first content supporting Hemmings Auctions, Marketplace listings, Hemmings Motor Club, editorial, video, podcasts, events, promotions, partnerships, and sweepstakes.
- Community Management: Monitor comments, messages, mentions, and community conversations; engage with followers in the Hemmings brand voice and escalate customer service or sensitive issues when appropriate.
- Social-First Video: Work closely with the Video team to develop and distribute short-form content across Instagram Reels, TikTok, Facebook, and YouTube Shorts while identifying opportunities to repurpose Hemmings’ existing video library.
- YouTube Management: Support YouTube publishing and channel growth, including titles, descriptions, thumbnails, Shorts, community posts, and promotion of long-form Hemmings video and podcast content.
- Marketplace & Campaign Support: Execute social campaigns supporting priority auctions and vehicle listings, product launches, membership initiatives, editorial features, events, partnerships, and other major Hemmings marketing initiatives.
- Trend Identification: Stay current on automotive conversations, social trends, emerging content formats, platform changes, and cultural moments, identifying relevant opportunities for Hemmings to participate and engage.
- Creative Development: Create simple social graphics and adapt existing creative using approved design tools while coordinating with internal designers, photographers, and video editors on larger creative needs.
- Cross-Functional Collaboration: Partner with Marketing, Editorial, Marketplace, Video, Membership, Events, and Partnerships teams to source content and coordinate integrated campaign schedules.
- Analytics & Optimization: Track performance across reach, engagement, follower growth, video performance, referral traffic, and conversions where applicable, using insights to continuously improve content and channel strategy.
- Reporting: Prepare weekly performance summaries and monthly social media reports highlighting results, trends, learnings, and actionable recommendations.
- 5+ years of experience in social media management, digital marketing, content marketing, or community management.
- Demonstrated experience managing social channels for a brand, publisher, media company, marketplace, or enthusiast-focused organization.
- Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, and X, including platform-specific formats, algorithms, trends, and best practices.
- Excellent writing, editing, and storytelling skills with the ability to adapt voice and content for different platforms.
- Strong understanding of short-form video and the content formats that drive engagement across Reels, TikTok, and YouTube Shorts.
- Experience creating basic social graphics and content using Canva, Figma, Adobe Suite, or similar tools.
- Experience with social scheduling, publishing, analytics, and reporting platforms.
- Strong analytical skills and the ability to translate performance data into actionable content recommendations.
- Excellent organizational and project management skills with the ability to manage multiple campaigns and priorities simultaneously.
- Ability to work quickly and identify timely content opportunities in a fast-moving environment.
- Strong judgment and professionalism when representing a brand publicly and managing community conversations.
- Knowledge of and enthusiasm for classic, collector, enthusiast, and performance vehicles strongly preferred.
- Experience within automotive, enthusiast media, publishing, ecommerce, or a digital marketplace is a plus.
The Business Journals Charlotte, North Carolina, USA Office
120 W Morehead St, Charlotte, North Carolina, United States, 28202-1816
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
