The Sales Development Representative will develop partner relationships, identify growth opportunities, and execute outreach strategies to generate leads and maintain CRM data.
Description
As a Sales Development Representative at Cynet, you are the front line of our channel growth strategy. You will open doors, shape first impressions, and set the foundation for long-term partner relationships.
This is market creation.
What will you do- Own and expand a defined portfolio of MSP and MSSP partners.
- Develop joint business plans with CAM's and PAM's that drive recurring revenue growth.
- Identify expansion opportunities across partner customer bases.
- Run quarterly business reviews and pipeline planning sessions.
- Serve as the voice of the partner inside Cynet.
- Collaborate with Sales, Partner Success, Sales Engineering, and Marketing teams.
- Identify and engage MSP and MSSP prospects across North America.
- Run structured outbound sequences across phone, email, and LinkedIn.
- Conduct discovery calls to qualify business and technical fit.
- Schedule high-quality meetings for Partner Acquisition Managers and Channel Account Managers.
- Maintain accurate CRM data and pipeline reporting.
- Consistently exceed monthly activity and opportunity targets.
- 1–3 years experience in outbound sales, SDR, or BDR roles.
- High comfort with cold outreach and objection handling.
- Familiarity with cybersecurity, MSPs, or SaaS preferred.
- Strong written and verbal communication skills.
- Salesforce or similar CRM experience.
Cynet is a leader in threat detection and response, designed to simplify security for organizations of all sizes. Our mission is to empower lean security teams and their partners with an AI-powered, unified platform that autonomously detects, protects, and responds to threats - backed by 24×7 security experts.
With a Partner First mindset, we focus on helping customers and partners stay protected, operate confidently, and achieve their goals. Our vision is to give every organization true cybersecurity peace of mind, providing fast, accurate protection without the noise or complexity.
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