Product Marketing Manager

What You Will Work On

• Go-to-Market (GTM) Strategy & Execution:
• Lead the planning and execution of all product launches (new products, features, updates), including defining GTM strategies, messaging, positioning, and target audiences.
• Develop clear, differentiated product positioning and messaging that articulates the unique value of our products to specific B2B personas.
• Communicate marketing strategy and plans to Marketing, Sales, and Customer Success teams; brief teams on product introduction and launch strategies.
• Conduct market, competitive, and customer research to deeply understand customer pain points, buying drivers, and competitive offerings, using these insights to influence product strategy.


• Sales Enablement & Content:
• Create a full suite of highly effective sales enablement tools including sales decks, battlecards, product guides, demos, and internal training materials that equip the Sales team to successfully sell our offerings.
• Partner with Content Marketing to produce content (e.g., website copy, white papers, case studies, videos) that highlights product benefits and industry use cases.
• Design and execute product demonstrations that clearly showcase the ROI and functional superiority of our technology.
• Train the Sales and Customer Success teams on the problems our products solve for our buyers and users, and the value for each market segment and persona.


• Audience & Market Intelligence:
• Act as the voice of the customer internally, collecting feedback and synthesizing market needs to inform the Product Management roadmap.
• Monitor industry trends, competitive movements, pricing, and technological shifts (like AI/LLM adoption) to ensure our product messaging remains timely and relevant.
• Track and analyze the success metrics for product adoption, usage, and revenue contribution to measure GTM effectiveness.
• Assess the effectiveness of the marketing message and programs that support our products on an ongoing basis, and suggest changes.

Who We Are Looking For

• 5-10 years of demonstrated success in B2B Product Marketing, ideally promoting complex SaaS, data, or technical solutions.
• Preferred experience working with or for the real estate, financial services, or valuation technology industries. 
• Experience leading successful GTM launches for new products or major feature sets.
• Exceptional written and verbal communication skills, with the ability to simplify technical complexity into clear, compelling marketing narratives.
• Proven ability to collaborate effectively with Product Management, Marketing, Sales and Customer Success teams.
• Strong analytical skills for competitive analysis, pricing, and performance measurement.
• Project management skills and understanding how to manage the priorities of multiple stakeholders and focus on the delivery of results.
• Proven interpersonal skills and the ability to quickly build effective working relationships with others at all levels of the organization.
• Demonstrated ability to be agile and operate in a fast paced environment, startup culture, balancing both strategic and tactical responsibilities. 
• Bachelor’s degree in Marketing, Business, or a related field.

What You Can Expect

• Compensation: The base salary for this position ranges from $128,000 to $166,000 annually, depending on your location, experience, and qualifications. Additional compensation offerings include a company profit-sharing bonus program, communication stipends, and referral bonuses. 
• Inclusive benefits package offering: 
• Comprehensive medical, dental, and company paid vision insurance, 401(k) retirement plan with employer match, voluntary life and AD&D insurance options, voluntary supplemental insurances for accident, critical illness, and legal services,  paid time off (PTO) and paid holidays, employee assistance and wellness programs, company paid short term disability coverage, company contributions to health saving funds (with participation in the high deductible health plan. We offer company-paid access to Galileo for virtual primary care and Rula for virtual mental health resources.
• Through our Anniversary Program, we celebrate the meaningful milestones and long tenure that reflect how much we value your contributions and commitment to our team.
• Career and skill development resources to help advance your career and personal growth.
• A mission-driven environment where your work makes a measurable impact on the real estate industry.

What We Value

• Wherever it Leads, Whatever it Takes® -  No matter how remote, complex, or unexpected. Our commitment never wavers.
• Hire NICE people - Skills can be taught but character shines through. We seek those who bring integrity, kindness, and grit.
• Lift others up - We lead with empathy and strive to improve the lives of those around us.
• Sweat the details - Excellence lives in the little things. Getting it just so is how we make a big impact.
• Raise the bar -  We don’t settle for industry standards, we redefine them.