We are looking for an experienced Product Marketing Manager to lead the go-to-market (GTM) strategy, messaging, and content development for our Identity Security Cloud solutions. In this role, you will define how SailPoint communicates the value of our platform to customers and the broader market.
As an experienced product marketer, you will drive thought leadership initiatives, messaging frameworks, and GTM strategies to position SailPoint at the forefront of identity security. You will collaborate closely with product management, sales, marketing, and leadership to craft compelling narratives, develop high-impact content, and execute GTM programs that elevate SailPoint’s Identity Security Cloud story in the market. To be successful in this role, you must have a proven track record driving enterprise SaaS, identity security, and/or AI product marketing initiatives, along with strong storytelling, communication, and cross-functional leadership skills.
Key Responsibilities
Drive Messaging & Positioning: Own and refine the narrative for SailPoint Identity Security Cloud solution and associated products, articulating how SailPoint addresses customer needs across governance, compliance, and risk.
Develop GTM Strategies: Build and oversee comprehensive GTM plans that drive awareness, demand, and adoption globally.
Content Creation: Create compelling content across formats, executive briefs, white papers, sales decks, blogs, webinars, etc., that communicates value and drives engagement.
Thought Leadership: Help establish SailPoint as the trusted authority in identity security through storytelling, content, and customer-focused narratives.
Market & Competitive Intelligence: Analyze trends, customer challenges, and competitor positioning to inform differentiated messaging and GTM strategies.
Sales & Partner Enablement: Deliver impactful enablement assets, plays, and training to equip global field and partner teams with clear, differentiated positioning.
Measure & Optimize Impact: Help define success metrics for content, GTM, and enablement programs; track effectiveness; and refine strategies to maximize outcomes.
Qualifications
6+ years of experience in product marketing, GTM strategy, or thought leadership, preferably within cybersecurity, identity security, SaaS, and/or AI-driven enterprise solutions.
Demonstrated a track record of success creating and executing GTM initiatives and content strategies that drive measurable impact.
Strong storytelling and communication skills, with experience presenting to executives, sales teams, and external audiences.
Proven ability to create content that engages buyers and accelerates the sales cycle.
Ability to work cross-functionally with product management, marketing, sales, and field teams to drive market alignment and execution.
Comfortable working in a fast-paced, evolving market landscape with the ability to adapt and refine messaging as identity security advances.
Education
MBA or equivalent preferred; BA/BS required
Travel
This position may involve approximately 10–20% travel.
Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint.
As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect SailPoint’s differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for US-based employees, will be in this range from (min-mid-max, USD):
$116,600 - $166,600 - $216,600Base salaries for employees based in other locations are competitive for the employee’s home location.
Benefits Overview
1. Health and wellness coverage: Medical, dental, and vision insurance
2. Disability coverage: Short-term and long-term disability
3. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
4. Additional life coverage options: Supplemental life insurance for employees, spouses, and children
5. Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
6. Financial security: 401(k) Savings and Investment Plan with company matching
7. Time off benefits: Flexible vacation policy
8. Holidays: 8 paid holidays annually
9. Sick leave
10. Parental support: Paid parental leave
11. Employee Assistance Program (EAP) and Care Counselors
12. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
13. Health Savings Account (HSA) with employer contribution
SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.
Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact [email protected] or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.
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