Backlight Logo

Backlight

Director of Product Marketing

Reposted 13 Days Ago
Remote
2 Locations
10-15
Senior level
Remote
2 Locations
10-15
Senior level
The Director of Product Marketing will lead GTM launches and sales strategies, develop messaging, support educational content, and collaborate with marketing teams for pipeline generation.
The summary above was generated by AI

Job Overview
As the Director of Product Marketing, you will work at the intersection of product, marketing and sales to orchestrate high-impact GTM launches and sales strategies to support our growing business.
You will focus on shaping our messaging and positioning, supporting revenue generating sales programs and marketing campaigns. This role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, who can work on both creative marketing initiatives and data-driven strategy.

Key Responsibilities:

  • Develop ICP and value proposition for our Iconik and Wildmoka products; working with the marketing and sales team to effectively communicate to the market our positioning.
  • Shape our messaging and narrative: Develop and own compelling product positioning and value prop messaging that differentiates Backlight’s Iconik, Wildmoka, Cinesync, Ftrack, and Zype products in the market
  • Support sales programs: Drive deeper engagement of our product through educational content—blog posts, product tips, best practice guides, live streams, and more
  • Launch and drive adoption of features that help teams use Backlight solutions at scale
  • Work in lock-step with the marketing team to generate pipeline for Backlight products via content campaigns, field events, webinars.

Preferred Qualifications:

  • 10+ years of experience in Product Marketing, with a focus on B2B SaaS.
  • Excellent communicator, skilled at working across global teams and navigating cross-functional collaboration.
  • Demonstrated ability to learn new products and industries—unafraid to dive into the technical details

Behavioral skills:

  • Results-driven, with the ability to analyze data and provide actionable insights and recommendations.
  • Highly collaborative team player known for breaking down silos and fostering team success

Top Skills

B2B Saas
Data Analysis
Messaging
Product Positioning

Similar Jobs

13 Days Ago
Remote
CAN
190K-215K
Senior level
190K-215K
Senior level
Blockchain • Web3
The Director of Product Marketing - Sales Enablement will create messaging and sales collateral, support go-to-market strategies, and lead a marketing team focused on institutional customers in the crypto space.
Top Skills: CanvaGoogle SuiteNotion
13 Days Ago
Remote
3 Locations
200K-250K
Senior level
200K-250K
Senior level
Software
As Director of Product Marketing, you will drive product positioning, go-to-market strategies, and manage the marketing operations for Eigen Labs' verifiable cloud.
Top Skills: Cloud ServicesEthereumMarketing Strategies
22 Days Ago
Remote or Hybrid
2 Locations
Senior level
Senior level
Payments • Software • App development
Lead product marketing efforts at Skimmer by driving go-to-market strategies, conducting market research, managing product launches, and mentoring cross-functional teams.
Top Skills: Gtm ModelsSaaS

What you need to know about the Charlotte Tech Scene

Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.

Key Facts About Charlotte Tech

  • Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
  • Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
  • Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
  • Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
  • Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account