Director of Product Marketing - Sales Enablement

We’re looking for a Director of Product Marketing - Sales Enablement who deeply understands the institutional digital asset space — especially staking — and can craft compelling narratives that showcase Figment’s differentiation with institutional audiences globally.

This is not your average Director of Product Marketing role. Yes, we need strong messaging, positioning, and go-to-market support. But above all, we’re looking for a clear thinker and exceptional messenger in a rapidly evolving category who can:

• Break down complex product concepts and differentiators into crisp, buyer-relevant messaging
• Mine customer questions and Buyer Group insights and turn them efficiently into scalable GTM materials at the pace of digital asset staking’s rapid growth
• Write sales pitches that resonate with financial institutions and respect a highly and rapidly evolving regulatory environment
• Surface and uniquely package the value of Figment’s People, Products and Performance
• Help our sales team and customers understand Figment’s product and protocol roadmap

You’ve been a sales engineer, technical marketer, or product-oriented pitch creator in crypto, and you know what institutions care about.

This role will have three direct reports: Protocol Marketing lead, Marketing Operations Coordinator, and Product Marketing Manager - Sales Enablement (APAC).

Positioning & Messaging

• Develop differentiated messaging and clear value propositions for our staking infrastructure
• Articulate how Figment stands out from other staking providers in terms of compliance, security, architecture, and track record
• Create product narratives tailored to specific Buyer Groups (e.g. custodians, exchanges, asset managers)

Sales Enablement

• Write compelling pitch decks and sales collateral for new and existing product offerings
• Partner with Sales and RevOps to understand what resonates, where we win/lose, and where messaging needs to evolve
• Work closely with the central Partner Marketing team and key partners (e.g., exchanges, custodians, institutional players) to create joint marketing materials (sales enablement), case studies, and co-branded campaigns.

Go-to-Market Support

• Own launch messaging and positioning for new protocols and products
• Support campaign and event programming with key inputs: target audiences, key messages, content briefs
• Partner across teams to ensure alignment across all channels

Product Architecture & Clarity

• Work with Product, Protocol, and Engineering teams to translate technical updates into externally facing clarity: What changed? Why does it matter? Who cares?
• Maintain clear public documentation and up-to-date messaging as Buyer Groups, protocols and features evolve – and clear product architecture

• 7+ years of experience in product marketing, technical marketing, or sales engineering — ideally in crypto, fintech, or infrastructure with at least 5 years in a leadership role
• Deep understanding of staking, validators, and the broader crypto ecosystem
• Exceptional writing skills — able to create clean, clear, compelling content for technical and business audiences
• Experience working with institutional customers and/or regulated markets
• A proactive, curious mindset and the ability to translate complexity into simplicity
• Comfort working cross-functionally across Product, Sales, Marketing, and Protocol teams

• Experience with launches, positioning strategy, and value-based storytelling
• Experience managing a team, ideally globally

Google Suite, Notion, Canva

In addition to collaborating with other Marketing team members, this role will collaborate most often with our Sales, Sales Engineering, Protocol, Product, and Business Development teams.

At Figment, we offer an exciting range of competitive benefits designed to support and empower every member of our team:

• 100% remote-first environment. Our flagship office is in Toronto, Canada. We also have additional co-working spaces in New York, London, and Singapore. That means if you want to do your things in the office (if you’re near one), at home, or a bit of both, it’s up to you.
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days.
• Extended company-paid health benefits that kick in day one.
• Best in class parental leave and flexible arrangements.
• A home office stipend to create a space that you enjoy working in.
• Monthly Wifi reimbursement.
• A yearly Learning & Development budget.
• 401K (US) or RRSP match (Canada).
• Stock Options in the company.
• A competitive bonus (based on company performance) that is distributed bi-annually - we believe that the company’s success should be shared with our employees often
  • For roles listed within the Sales Department, there is instead a competitive commissions structure which will be outlined during your first interview with Figment
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!

• We are a team of under 200 members, which allows for an impactful contribution from day one.
• We place a strong focus on personal career development to shape a role that fits your goals and interests. Your satisfaction and well-being matter to us, and we’re here to support your ongoing growth.
• Our culture is one of honesty, professionalism and risk taking in a high-growth environment.
• Our team members themselves recommend working at Figment - with an eNPS score of 54 (which is ranked as ‘great’!).
• We are also extremely proud of ranking as one of the top Web3 employers by Talent Titans.

One of Figment’s core principles is “Making the Invisible Visible” - ensuring transparency and information sharing in all communication. Figment is committed to transparency regarding pay, benefits, and other compensation types for all internal roles as well as all roles being hired for.

Base Salary: The US base salary range for this position is USD $190,000 - $215,000. This range reflects base salary only, and does not include additional compensation or benefits. For candidates in other countries, the pay range will be disclosed upon your first interview with Figment (being a globally remote company, the list of salary ranges would simply be too long to note here!). The range displayed reflects the minimum and maximum range for a new hire across all Canada or the US. A candidate’s specific pay within the range will be determined by various factors including job-related skills, relevant education, and training.

At Figment, we try to go above and beyond in making sure that you have the best possible experience interviewing with us. We strive for a smooth, organized, and informative process.

• During your first Recruiter Call, you will be provided with more information about Figment, the position and what to expect for the rest of the interview process. Please be prepared to discuss why you are interested in joining Figment and what excites you about the position and company.
• As we go through the process, we work to make sure that you hear back from us in a timely fashion. If we decide at any point that we’re unfortunately not moving forward, we will give you feedback on why it was not a fit.
• We aim for the entire process to take around 2-4 weeks from initial screen to offer. There can be exceptions on either side of the bell curve here, but as a rule, that’s the time-frame you can expect.
• We have a thorough hiring process to verify the identity of all job candidates. This includes checking documents, conducting in-person interviews, biometric authentication and completing background checks. Candidates must pass all these steps to be considered for a job with Figment. Anyone who provides false information or tries to skip these steps will be disqualified from the hiring process immediately.