As a Paid Social Specialist, you will manage paid social campaigns, optimize bidding strategies, ensure data integrity, analyze performance metrics, and collaborate with creative teams to drive ROI for affiliate partners.
The Opportunity:
As a Paid Social Specialist, you are the technical architect of our performance marketing "pod." You will work as a peer alongside a Performance Creative Strategist to drive revenue for our affiliate publishing partners. While your partner focuses on the "what," you own the "how" and "where." You will manage the technical infrastructure, bidding logic, and audience targeting that ensure our high-quality content reaches the right user at the lowest possible cost.
This role is designed for a data-first marketer who thrives on technical precision. You will be responsible for the health of the funnel, ensuring that our tracking is bulletproof and our spending is optimized exclusively for ROI/ROAS.
Key Responsibilities:
- Media Buying & Execution: Manage the end-to-end setup of campaigns on Meta (primary) and TikTok (expansion), ensuring flawless technical execution and adherence to naming conventions.
- Technical Optimization: Constantly tune bidding strategies and budget distribution to maintain aggressive ROAS targets.
- Data Integrity: Monitor tracking infrastructure and UTM parameters. You are responsible for ensuring every click and conversion is accurately attributed.
- Performance Analysis: Monitor CTR and CVR trends daily. You will identify technical friction points in the funnel and present data-backed campaign concepts to your creative peer.
- Funnel Maintenance: Collaborate with the Creative Strategist to ensure that traffic is routing correctly to custom-built landing pages and that tracking signals are firing back to the platforms.
- Strategic Collaboration: Act as a strategic peer in the "pod," participating in weekly brainstorms where you bring technical "wins" (e.g., "This creative is scaling well and merits iteration") to inform the next round of creative production.
Job Qualifications:
- Experience: 2–3 years of hands-on experience in paid social media buying, preferably in-house at a publisher or performance agency.
- Platform Mastery: Advanced expertise in Meta Ads Manager. Familiarity with TikTok Ads Manager is a significant plus.
- Analytical Rigor: Proficiency in Excel/Google Sheets and AI tools; you must be comfortable working with large datasets to find conversion trends and translating findings into actionable next steps.
- Affiliate Familiarity: Understanding of affiliate marketing dynamics (e.g., EPC, revenue share models, and third-party tracking) is highly preferred.
- Education: Bachelor’s Degree in Marketing, Finance, Economics, or a related quantitative field.
About Ziff Davis Shopping
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com,Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes).
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits
Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ziff Davis Shopping is the place for you.
Compensation Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $90,000 to $100,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive. If you have a disability or learning difficulty that requires accommodation, please let us know by sending an email to [email protected].
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