The Paid Social Specialist manages paid media campaigns for nonprofit clients on Meta, LinkedIn, and TikTok, focusing on performance insights and compliance.
Job Title: Paid Social Specialist
Summary: The Paid Social Specialist will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn and Tik Tok. In this role, you’ll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact. You’ll work closely with account managers and nonprofit partners to align strategy with outcomes, while staying sharp on platform trends, compliance, and best practices.
Key Responsibilities:
● Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams.
● Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.
● Analyze campaign performance and provide actionable insights using platform dashboards and Google Analytics.
● Build monthly or quarterly reports and present results to internal teams and/or clients.
● Collaborate with account managers and nonprofit clients to align campaign goals with mission impact.
● Stay current on platform updates, algorithm changes, and nonprofit advertising best practices.
Minimum Qualifications:
● 4+ years of digital marketing experience in an agency environment, executing within Meta and LinkedIn ads platforms.
● Meta Blueprint Certification and/or LinkedIn Marketing certifications strongly preferred, but not required.
● Proficiency with Google Ads, Search, Display, Video, and Analytics would be a bonus!
● Strong written and oral communication skills.
● An undeniable passion for digital marketing and the nonprofit space.
● An aptitude for organization and ability to work independently in a remote environment and manage multiple accounts/projects simultaneously.
● A diverse perspective and a collaborative nature.
● An entrepreneurial and independent spirit.
Core Competencies:
● Time Management – Consistently meets deadlines by organizing tasks, managing priorities, and avoiding last-minute scrambles. Demonstrates reliability in day-to-day execution.
● Attention to Detail – Delivers polished, error-free work by catching inconsistencies and ensuring accuracy across all deliverables. Maintains high standards even under pressure.
● Written Communication – Writes clearly and professionally, adapting tone and format to suit internal and client audiences. Avoids ambiguity and ensures messages are easy to understand.
● Team Collaboration – Works well with others by sharing information, supporting teammates, and contributing to a positive team dynamic. Builds trust through dependability and openness.
● Project Management – Plans and executes projects with clear timelines, milestones, and accountability. Keeps stakeholders informed and ensures deliverables are met.
Similar Jobs
Agency • Information Technology • Professional Services • Financial Services
The Paid Social Media Specialist will manage, optimize, and report on paid social campaigns across various platforms while collaborating with team members to achieve high performance.
Top Skills:
ExcelGoogle SheetsLinkedin Campaign ManagerMeta Ads ManagerPinterest AdsReddit AdsSnapchat Ads ManagerTiktok Ads ManagerX Ads
Agency • Digital Media • Consulting
As a Specialist in Paid Social, you will manage client campaigns, deliver insightful reporting, and improve processes to meet KPIs.
Top Skills:
Campaign ManagementData AnalysisDigital MarketingReporting Tools
Digital Media
As a Paid Social Specialist, you will manage paid social campaigns, optimize bidding strategies, ensure data integrity, analyze performance metrics, and collaborate with creative teams to drive ROI for affiliate partners.
Top Skills:
Ai ToolsExcelGoogle SheetsMeta Ads ManagerTiktok Ads Manager
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
