Marketing Operations Manager (US - Remote)

What will you be doing?

 Demand Generation Operations 
• Partner with Demand Generation team to execute, optimize, and scale integrated marketing campaigns across digital, webinar, event, content syndication, and ABM channels. 
• Build and manage campaign workflows, audience segmentation, nurture programs, and automation processes. 
• Maintain campaign governance, quality assurance standards, and operational best practices. 
• Monitor campaign performance and provide actionable insights to improve pipeline generation and conversion rates. 
• Partner closely with operations to support organizational changes, territory realignments, and go-to-market initiatives through scalable routing and assignment strategies/processes using LeanData. 
 Marketing Automation & Martech Management 
• Support the administration and optimization of Marketo, Marketo Measure, and related marketing technologies. 
• Support governance, standardization, integrations, and data synchronization. 
• Develop scalable program templates, tokens, operational workflows, and reporting frameworks. 
• Partner with the Marketing Operation Director to evaluate and implement new marketing technologies and AI-powered workflows that streamline campaign execution, reporting, and operational processes. 
 Operations Alignment 
• Work closely with operations to align marketing and sales processes, reporting, and funnel definitions. 
• Optimize lead scoring, qualification, routing, lifecycle stages, and service-level agreements (SLAs). 
• Ensure seamless handoff of leads between Marketing, SDRs, and Sales. 
• Understand Marketo Measure attribution and how marketing contribution to pipeline, bookings, and revenue. 
• Analyze funnel performance, channel performance, campaign ROI, conversion rates, velocity metrics, and attribution data. 
 Data Management & Governance 
• Maintain high standards for data quality, compliance, segmentation, and database health. 
• Partner with Operations and Data & Analytics to establish data governance policies and operational standards. 
• Support deduplication, enrichment, normalization, and data hygiene initiatives. 
• Ensure compliance with GDPR, CAN-SPAM, and other applicable privacy regulations. 
 Process Optimization & Scale 
• Identify opportunities to automate manual processes and improve operational efficiency. 
• Document workflows, system architecture, and operational procedures. 
• Cross-functional projects focused on improving marketing effectiveness and revenue generation. 
• Collaborate on initiatives that leverage AI to improve forecasting, pipeline visibility, and revenue performance. 

Qualifications:

• 4+ years of experience in Marketing Operations, Demand Generation, Operations, or a related role within a B2B software organization. 
• Advanced expertise with Marketo, including administration, campaign operations, lead lifecycle management, and reporting. 
• Strong Salesforce CRM experience, including lead, contact, account, opportunity, and campaign management. 
• Deep understanding of demand generation programs and marketing funnel metrics. 
• Hands-on experience with LeanData, including lead routing, account matching, territory assignment, and workflow optimization.  
• Experience supporting complex sales organizations with multiple territories, segments, and routing requirements. 
• Strong understanding of B2B software lead management best practices and opportunity lifecycle processes. 
• Data quality, database health metrics, and data integrations experience. 
• Familiarity with attribution platforms such as Marketo Measure and revenue intelligence tools. 
• Demonstrated experience leveraging AI tools, automation platforms, or advanced analytics solutions to improve marketing performance, operational efficiency, or decision-making. 
• Experience partnering directly with Marketing and Sales leadership. 

Your Alignment with our Gurobi Core Values:

• Customer Focus: Verbal & written communication skills that bring clarity and build trust.  
• Power of the Team: Motivated with a team-oriented mindset that aims to both inspire and be inspired by others. 
• Innovation: The courage to bring ideas forward and see yourself as an integral part of our global team.  
• Dedication: Organized and agile, focusing on meeting professional objectives while promoting a healthy work/life balance.  
• Integrity: Promise to uphold honesty as your compass and conduct all business practices with an ethical mindset and fiscal responsibility.