Marketing Operations Manager

About the Role 

We are looking for a strategic and hands-on Marketing Operations Manager to join our team. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics that power our marketing performance from top-of-funnel through pipeline close.

You will be the architect of our marketing tech stack, the engineer behind our automation and campaign infrastructure, and the analyst translating funnel data into executive insights. Partnering closely with Sales, RevOps, and Marketing leadership, you will design scalable processes that ensure every lead is captured, scored, routed, and actioned — while continuously improving conversion rates and pipeline contribution.

Key Responsibilities 

Platform Ownership & Governance 

• Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools. 

• Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms. 

• Evaluate, implement, and optimize marketing technologies to improve efficiency, scalability, and performance. 

• Manage vendors, contracts, renewals, account management, and technology budgets. 

Data Governance & Database Management

• Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring. 

• Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization. 

• Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams. 

• Manage database growth and health including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA). 

Funnel Ownership & Lead Lifecycle 

• Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales. 

• Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks. 

• Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates. 

Qualifications 

• 7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment. 

• 7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools. 

• Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows. 

• Strong analytical and data storytelling skills — ability to translate complex data into clear, executive-ready insights. 

• Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives simultaneously. 

• Curiosity about AI tools and emerging martech; willingness to experiment and integrate new capabilities into workflows. 

• Comfortable with ambiguity, fast-moving environments, and building processes from scratch.