LN Concerts, Head of Ancillary Products

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

The Head of Ancillary Revenue will be responsible for the oversight of consistent guidelines and application thereof, for Ticketmaster (presale/upsell) and onsite revenue opportunities for Venue Nation, including but not limited to Premier Parking, Lawn Chairs, Fast Lane, VIP Club/Lounge, Camping, Future Ticket Sales, On Site seating upgrades, bundling of products and other ancillary revenue upsells as assigned.  This leader will spend time in many of our 100+ venues across the country ensuring that consistent guidelines and best practices are followed to drive ancillary revenue sales.

WHAT THIS ROLE WILL DO

• The Head of Ancillary Revenue will manage the Pricing/Ticketing team on marketing, pricing, and revenue management for all concert events for all ancillary revenue products.
• Upsell Management- The Head of Ancillary Revenue will be trained in the use of Ticketmaster to assist the box office managers with building upsells for each amphitheater show, including but not limited to Premier Parking, VIP Club/Lounge, Lawn Chair Rentals, Bundled Packages, Reserved lawn, Camping, and other Ancillary products.
• Pricing strategies: This role will be responsible for discussing and implementing pricing strategies and national learnings for each show.   This leader will converse with the GM’s and Regional Operations Leaders on best practices, dynamic pricing, and revenue execution as shows play off. 
• The Head of Ancillary Revenue will be responsible for creatively finding new revenue streams for Venue Nation facilities.
• The Head of Ancillary Revenue will work with the General Managers and national venue marketing team to drive meaningful upsells on each event through click-throughs on fan journeys and other promotions.
• Finding and implementing new technology solutions including working with Ticketing team and Ticketmaster.
• Overseeing capital projects with upsell opportunities in conjunction with RVP’s, GM’s, Premium Seat Sales leadership and other LOB leaders
• Creating budget growth strategies
• Collaborate with analytics

WHAT THIS PERSON WILL BRING

• Working knowledge of local and regional markets, concerts operations, computers (Windows environment, spreadsheet, databases, word processing) and guest relations.
• Skilled in interpersonal communications, organizational concepts and financial knowledge.
• Ability to delegate, follow up, relate to staff and guests and clients in a positive effective manner.
• Three to five years of experience in the concert industry.

• Ability to walk and stand for long period of time.
• Ability to lift and carry objects up to 35 pounds.
• Flexible Schedule (days/nights, weekends).
• High school diploma required.
• Business Acumen
• Data-driven/Metrics-driven

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.