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Creates and manages marketing collateral, editorial calendars, content workflows, asset libraries, and governance processes. Translates technical and clinical information into clear marketing materials, partners with product and clinical marketing teams, supports campaigns, applies AI-assisted workflows, quality-checks content, and monitors performance to identify content gaps.
The Integrated Marketing Communications Manager is responsible for creating core marketing content and managing the editorial processes that support Mirion Medical's marketing efforts. This role combines strong writing skills with content program management, developing foundational collateral while overseeing content workflows, editorial planning, and asset management.
Acting as a key liaison between Product Marketing and Clinical Marketing, this individual translates technical and clinical information into clear, compelling marketing materials. The role also drives content production efficiency through structured processes, AI-assisted workflows, and content governance.
Key Responsibilities- Create and maintain marketing collateral, including datasheets, brochures, product one-pagers, and other sales enablement materials.
- Translate technical, clinical, and product information into accurate, engaging marketing content.
- Partner with Product Marketing, Clinical Marketing, and Events to identify content needs, provide editorial guidance, and support campaign development.
- Manage the editorial calendar, content intake process, and production workflow from briefing through final delivery.
- Leverage AI tools to draft, adapt, and scale content while ensuring quality, consistency, and messaging accuracy.
- Develop and maintain content frameworks, asset libraries, taxonomy, and workflow playbooks to improve efficiency and content reuse.
- Review and quality-check content for accuracy, brand consistency, and alignment with approved messaging.
- Coordinate with Graphic Design and other stakeholders to deliver production-ready assets.
- Monitor content performance, identify content gaps, and recommend updates or new asset development.
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- 4-6 years of experience in marketing communications, content marketing, editorial, or related roles.
- Excellent writing and editing skills with the ability to simplify complex technical, clinical, or scientific information.
- Experience in healthcare, medtech, life sciences, or other regulated industries preferred.
- Strong project and workflow management skills, including ownership of editorial calendars and multiple concurrent projects.
- Experience with content systems, asset management, taxonomy, and scalable content processes.
- Proficiency with AI-assisted content creation tools and strong editorial judgment.
- Familiarity with project and content management platforms such as Asana, HubSpot, SharePoint, or similar tools.
- Highly organized, collaborative, self-directed, and committed to quality and timely execution.
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
