Head of Product Marketing

About Freshpaint:

Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.
For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws….until now.

Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.

We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.

In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time. This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).
Our customers manage their customer data with:

1. Privacy Platform. We help healthcare providers automate their website’s + app’s HIPAA compliance, and safeguard patient data. This is our core product today

2. Future additional product lines! Our core product provides a platform that we're building marketing applications on top of.

We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we only hire within the US. Many of our team is concentrated in various metro areas like SF or NYC. To balance out our remote-ness, we gather the team 2x times per year for offsites. We’re backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.

Who we are:

Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinator’s S19 cohort and have been focused on enabling healthcare companies collect, safeguard, and activate patient data since.

In 2022 the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we're one of the fastest growing software companies on earth right now.
Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Pendo, Iterable, Quantum Metric, and Retool. If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.

In This Role You Will

• You’ll report to the CMO, and own bringing the Freshpaint product roadmap to life through storytelling and go-to-market strategies.

• Build the product marketing function at Freshpaint. You won’t have to do all the work but you’ll own it.

• Work with product and go-to-market teams to lead the development and implementation of end-to-end launch plans for new features, products, and technology integrations.

• Embed with product and revenue teams to develop strategic packaging and pricing strategies that maximize TAM penetration, new business revenue and future expansion opportunities while retaining our current customers.

• ​​You’ll own the development of customer-facing messaging and positioning, partnering cross-functionally to lead impactful go-to-market strategies that result in market penetration, high customer retention, and meaningful customer expansion.

• Be a cross-functional superhero serving as the connective tissue between product, marketing, and selling teams to ensure maximum outcome of our growth-oriented business objectives.

• Be the subject matter expert when it comes to understanding the business, challenges, and needs of existing healthcare customers and the potential buyers in our TAM.

• Help us stay ahead of competitive pressures by cultivating a solid understanding of our shifting competitor landscape and arming our teams with insights and depositioning kill shots against key competitors.

• Enable our go-to-market teams with assets such as battle cards, objection handling, pitch decks, ROI and business case tools, website copy and content, one-pagers, stats and facts, and demo videos.

• Drive the strategic go-to-market direction for individual segment growth – from providers to payers to privatized healthcare – including developing core use cases, buyer messaging, and sales plays.

• Set clear goals and product marketing KPIs with support from the team.

Requirements - what you'll bring:

• 8+ years of product marketing experience in B2B SaaS with a proven ability to lead and scale the product marketing function

• Subject matter expertise in martech, adtech, and digital advertising a plus.

• Strategic thinker and experienced operator: Proven ability to both identify opportunities in the market and drive action to pursue those opportunities Passion for customer-centric strategy, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies, product experiences and value propositions

• The ability to distill complex information and strategies into understandable, actionable, persuasive messages and strategies.

• Strong leadership presence and ability to influence, inspire, and motivate up, down, and horizontally across business.

• Strong understanding of enterprise sales motions (ACV $100k+), including direct and partner-led.

• High emotional intelligence, a collaborative team player with strong interpersonal skills and ability to work well in a cross-functional team environment

• Ability to thrive in ambiguity, pivot with changing dynamics and manage multiple projects simultaneously

• Exceptional project management skills, adept at ruthlessly planning, prioritizing, and executing multiple initiatives simultaneously.

• Excellent communication (both written and verbal) and interpersonal skills, with the ability to build strong relationships with internal teams, external partners, and customers.

• You obsess over the details. Execution is a must. Moving fast is mandatory.

Perks & Benefits

We take care of our team—here’s a peek at what you get when you join:

• Competitive pay + generous equity (10-year exercise window)

• Fully remote (U.S. only) with a $150/month coworking stipend

• Half-day Fridays, every Friday

• Unlimited PTO—with a required 2-week minimum

• Top-tier health, dental & vision (100% covered for you, 80% for dependents)

• 2 “Treat Yourself” days a year—$100 and a day off, just because

• Generous parental leave

• Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)

And more—check out our careers page for the full list.