Head of Product Marketing (915)

Who we are:

Raft (https://TeamRaft.com) is a customer-obsessed non-traditional small business with a purposeful focus on Distributed Data Systems, Platforms at Scale, and Complex Application Development, with headquarters in McLean, VA. Our range of clients include innovative federal and public agencies leveraging design thinking, cutting edge tech stack, and cloud native ecosystem. We build digital solutions that impact the lives of millions of Americans.

About the role:

Raft is looking for a strategic and innovative Head of Product Marketing to lead the go-to-market strategy and positioning of our cutting-edge solutions for the Department of Defense (DoD) and federal government sectors. This role is pivotal in connecting our technical expertise with customer needs, driving product adoption, and empowering decision-makers at the tactical edge. The ideal candidate is an experienced leader with a deep understanding of product marketing, a passion for technology, and a strong track record in creating compelling narratives that drive business growth.

• Product Positioning & Messaging:
  • Develop and execute clear, differentiated product positioning for DoD and federal government sectors and messaging that aligns with Raft’s mission and values.
  • Craft compelling value propositions that resonate with defense, government, and enterprise audiences.
  • Collaborate with product and engineering teams to translate technical capabilities into customer-centric benefits.
• Go-to-Market Strategy
  • Define and execute go-to-market (GTM) strategies for new and existing products, ensuring seamless product launches.
  • Partner with sales, marketing, and operations teams to build integrated campaigns that drive pipeline growth and customer acquisition.
  • Enable sales teams with high-impact collateral, playbooks, and training to articulate Raft’s value effectively.
• Market Research & Insights
  • Conduct market research to deeply understand customer needs, competitive landscape, and market trends.
  • Serve as the voice of the customer within the organization, ensuring product and marketing strategies address real-world challenges.
  • Identify and prioritize opportunities for innovation and differentiation.
• Content Development
  • Lead the creation of product-focused content, including white papers, case studies, product demos, videos, and presentations.
  • Collaborate with the marketing team to develop thought leadership content that elevates Raft’s reputation in the defense and government sectors.
  • Drive the creation of product-focused campaigns that highlight Raft’s technical and operational capabilities.
• Team Leadership & Collaboration
  • Foster collaboration between product, growth, delivery and marketing teams to ensure alignment on business objectives.
  • Represent product marketing in leadership discussions, providing insights and recommendations to drive business outcomes.
• Performance Measurement
  • Define KPIs for product marketing initiatives and track performance to ensure goals are met.
  • Provide regular reporting and insights on the impact of product marketing activities to the executive team.
  • Continuously optimize strategies based on data-driven insights and market feedback.

What we are looking for: 

• Experience & Skills
  • Education: Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  • Experience: 10+ years of experience in product marketing, with a minimum of 3 years of the experience in defense, government/federal sectors.
  • Proven success in launching and scaling products in complex, highly regulated markets.
  • Exceptional storytelling and communication skills, with the ability to translate technical concepts into impactful narratives.
  • Strong understanding of data-driven marketing and analytics.
• Leadership & Collaboration
  • Demonstrated ability to lead and inspire cross-functional teams in a fast-paced, mission-driven environment.
  • Strategic thinker with the ability to execute effectively at a tactical level.
  • Passion for empowering operators and solving complex challenges through technology.
• Technical Proficiency
  • Familiarity with CRM tools, marketing automation platforms, and analytics software.
  • Understanding of data, AI/ML, and DDIL solutions is a significant advantage.

Work Type:

• Remote
• May require up to 50% travel

Salary Range:

• $170,000 - $190,000
• The determination of compensation is predicated upon a candidate's comprehensive experience, demonstrated skill, and proven abilities

What we will offer you:

• Highly competitive salary
• Fully covered healthcare, dental, and vision coverage + 401(k)
• Take as you need PTO + 11 paid holidays
• Education & training benefits
• Annual budget for your tech/gadgets needs
• Remote, hybrid, and flexible work options
• Team off-site in fun places!
• Generous Referral Bonuses
• And More!

Our Vision Statement:  

We bridge the gap between humans and data through radical transparency and our obsession with the mission. 

Our Customer Obsession: 

We will approach every deliverable like it's a product. We will adopt a customer-obsessed mentality. As we grow, and our footprint becomes larger, teams and employees will treat each other not only as teammates but customers. We must live the customer-obsessed mindset, always. This will help us scale and it will translate to the interactions that our Rafters have with their clients and other product teams that they integrate with. Our culture will enable our success and set us apart from other companies.

How do we get there? 

Public-sector modernization is critical for us to live in a better world. We, at Raft, want to innovate and solve complex problems. And, if we are successful, our generation and the ones that follow us will live in a delightful, efficient, and accessible world where out-of-box thinking, and collaboration is a norm. 

Raft’s core philosophy is Ubuntu: I Am, Because We are. We support our “nadi” by elevating the other Rafters. We work as a hyper collaborative team where each team member brings a unique perspective, adding value that did not exist before. People make Raft special. We celebrate each other and our cognitive and cultural diversity. We are devoted to our practice of innovation and collaboration.