Leads enterprise MarTech and CRM programs across marketing, analytics, engineering, data, creative, legal, brand, and external partners. Manages integrated plans, governance, dependencies, risks, approvals, executive reporting, and technical delivery constraints. Coordinates platforms including Salesforce Marketing Cloud, Braze, customer data platforms, and digital asset management systems. Supports AI-enabled marketing implementations and workflow improvements while influencing stakeholders without direct authority.
Enterprise MarTech Program Manager will lead enterprise-wide programs supporting B2C lifecycle marketing, CRM operations, marketing technology and process transformation. Coordinate Marketing Strategy, Analytics, Data Architecture, Engineering, Creative, Legal, Brand and external partners. Translate business priorities into executable plans and measurable outcomes through influence rather than direct authority. This is not a hands-on CRM developer or marketing strategy role.
Job Responsibilities
Essential Functions:
- Lead multiple concurrent cross-functional MarTech and CRM initiatives, aligning owners, milestones, dependencies and deliverables.
- Build integrated plans, governance, intake and approval workflows, risk logs, quality checkpoints and executive reporting.
- Translate business priorities into requirements and workstreams with analytics, engineering, data architecture and marketing teams.
- Facilitate discussions on APIs, ETL/data pipelines, integrations, system outages and technical delivery constraints.
- Coordinate Salesforce Marketing Cloud, Braze, customer data platforms, digital asset management and agency/vendor initiatives.
- Resolve blockers and competing priorities; influence stakeholder accountability constructively without direct authority.
- Prepare executive presentations and decision recommendations for Directors, AVPs, VPs and SVPs.
- Use Asana, Jira, Smartsheet or comparable platforms to manage simultaneous program timelines and risks.
Secondary Functions:
- Support phased AI-enabled marketing tool implementations, including MVP definition, testing, rollout and adoption.
- Improve operational workflows to increase speed to market, scalability and accuracy.
Position type:
- Full time- Remote
Expected hours of work:
- U.S. business hours with Mountain, Central and Pacific Time stakeholders
Travel:
- None
Job Qualifications
Education/Certifications:
- Bachelor’s degree or equivalent practical experience.
Preferred Education/Certifications:
- PMP, Agile, Scrum Master or comparable certification; not required.
Experience:
- 4+ years of program or project management experience leading complex cross-functional initiatives from planning through implementation.
- Experience across multiple simultaneous business and technical workstreams, with exposure to marketing, MarTech, CRM, lifecycle marketing or related transformation.
Preferred Experience:
- Large-enterprise or similarly complex stakeholder environment; B2C customer engagement and multi-level approval processes.
- Exposure to Salesforce Marketing Cloud, Braze, CDPs, digital asset management, integrations or AI-enabled marketing programs; hands-on development not required.
Skills and Qualifications:
- Influential leadership, relationship building, conflict resolution and accountability without direct reporting authority.
- Requirements gathering, project governance, milestone/dependency management, risk mitigation and executive reporting.
- Technical fluency in APIs, ETL, data pipelines and platform dependencies sufficient to collaborate with engineers; coding not required.
- Proficiency with Asana, Jira, Smartsheet or equivalent project management tools.
- Executive communication, presentation development, facilitation and comfort navigating ambiguity.
- Ability to coordinate diverse programs rather than a single marketing workstream; entertainment/streaming experience is not required.
Physical Requirements: N/A
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not an exhaustive list of responsibilities, duties and skills. Personnel may be required to perform other duties as needed.
About
At Group O, it’s our employees who we value most. That’s why we provide a supportive environment where employees are given every opportunity to excel. Group O offers a wide variety of careers with room for professional growth and advancement, and we are always looking for motivated individuals to join our team. At Group O, our employees’ health and well-being is equally as important as the work they perform. We back up that philosophy by providing a competitive benefits package that supports now and for their future.In 1974, Bob Ontiveros saw an opportunity to live the American dream and build a company for himself and his family. 50 years later, the packaging company he originally founded out of the back of his station wagon - Group O is ranked by the United States Hispanic Chamber of Commerce as one of the top five Latino-owned businesses in the country. Group O has gained prestige for helping Fortune 500 companies like Samsung, Michelin, Caterpillar, and PepsiCo turn their most complex business challenges into centers of profitability and efficiency. Headquartered in Milan, IL, Group O employs over 1,200 employees.
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
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- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
