Director, Product Management (PLG)

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Director, Product Management, you lead our PLG strategy and execution across the full customer journey from acquisition through onboarding and retention. You own the product experiences and surfaces that drive how Pros discover, evaluate, adopt, and ultimately achieve success on HCP. You set the vision and drive execution to grow the business through product initiatives tightly aligned to GTM and customer LTV outcomes. You manage a high-performing team of growth product managers, collaborate across sales, marketing, engineering, design, and analytics, and are a key voice in aligning growth product direction with company objectives.

You thrive in the strategic and hands-on, balancing the development of longer-term roadmaps that compound growth with day-to-day experimentation that moves funnel metrics today. You utilize HCP’s deep trove of customer data to identify acquisition, activation, and retention opportunities. You balance “traditional” growth product work — funnel optimization, packaging and monetization tests, etc. — with “AI native” solutions that personalize and accelerate the path from first touch to active customer. You serve as a leader in the product organization, and shape the future of how HCP grows.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Drive the vision and strategy across our marketing site, signup / trial, onboarding, and self-serve experiences, owning outcomes from acquisition through activation and retention
• Partner with stakeholders across marketing, sales, BD, and monetization to align self-serve and sales-led motions, shared goals, and strategic initiatives
• Execute against our AI / agentic GTM strategy through experiences that personalize the funnel, accelerate time-to-value, and reduce friction across signup and onboarding
• Use AI natively in your product development workflow — prototyping, research, evaluation, and iteration — and require the same of your team
• Drive accountability across your teams’ roadmaps, ensuring your PMs are using good judgment to prioritize experiments and bets that maximize lift across the funnel
• Foster a rapid experimentation culture with structured tests, evaluations, and learning loops across acquisition and activation surfaces
• Establish, monitor, and evolve funnel KPIs (visit→signup, signup→activation, trial→paid, retention) to evaluate performance and inform opportunities
• Lead and mentor a growing team of product managers, fostering a culture of innovation, ownership, and continuous learning
• Identify and evaluate future growth opportunities and integrate them into long-term planning

Qualifications:

• Native fluency using AI throughout the product development lifecycle, including research, solution options, prototyping, evaluation, and iteration
• Proven experience building and launching product-led growth motions end-to-end across acquisition, onboarding, and retention
• Strongly preferred: direct experience delivering AI and/or agentic GTM solutions
• 10+ years of experience in product management, preferably in SaaS environments
• 3+ years in product leadership roles with direct people management responsibilities
• Demonstrated track record of delivering growth with measurable revenue impact
• Strong strategic and operational thinking with ability to toggle between vision and execution
• Experience defining KPIs and iterating based on data-driven insight
• Excellent cross-functional communication and stakeholder alignment skills
• Bachelor’s degree in a relevant field or equivalent work experience

What will help you succeed:

• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
• Leadership style rooted in mentorship, accountability, and collaboration
• Familiarity with conversion rate / funnel optimization and growth experimentation
• Experience scaling GTM motions in a SaaS environment, proficient understanding of SaaS economics
• Ability to scale teams and product scope in a fast-paced, high-growth environment
• Strong executive presence and ability to influence across all levels of the organization
• A rich portfolio of active, self-directed exploration showing either an exceptional breadth of cross-functional interests or a profound depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $176k-$238k + 10% bonus + Equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.