Director of Marketing (USA Remote)

What will you be doing?

• Develop and execute multi-channel marketing strategies to enhance brand awareness, lead generation, and customer retention.  
• Align marketing initiatives with company-wide objectives and sales priorities to maximize impact.  
• Optimize digital marketing campaigns, including SEO, SEM, email marketing, and social media. 
• Drive lead-generation initiatives to support sales pipeline growth and business expansion. 
• Utilize data-driven insights to refine targeting, improve conversion rates, and maximize ROI. 
• Collaborate with sales leadership to optimize account-based marketing (ABM) strategies. 
• Oversee the development and execution of high-quality content (whitepapers, case studies, webinars, blog posts, and videos). 
• Ensure brand consistency across all messaging, campaigns, and marketing materials.  
• Conduct market research to stay ahead of industry trends, competitive positioning, and customer expectations. 
• Lead, mentor, and develop a team of marketing professionals to drive operational excellence. 
• Foster a culture of creativity, ownership, and accountability within the marketing organization. 
• Collaborate with sales, product, and customer success teams to align marketing efforts with business needs. 
• Establish key marketing performance indicators (KPIs) to measure effectiveness and inform decision-making. 
• Manage and optimize the marketing budget to ensure efficiency and impact.  
• Provide regular reporting and insights to leadership on campaign performance and market opportunities. 

What experience and qualifications should you have?

• 10 years of experience in B2B marketing, with at least 3-5 years in a leadership role. 
• Proven experience in demand generation, campaign management, and digital marketing. 
• Strong background in marketing analytics, automation tools (Marketo, HubSpot), and CRM platforms (Salesforce). 
• Experience leading marketing programs for SaaS or technology-focused businesses.  
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 

What skills and abilities should you have?

• Strategic Leadership – Ability to set vision, drive execution, and align marketing with company growth objectives. 
• Data-Driven Decision-Making – Proficiency in analytics tools to track campaign effectiveness and optimize strategy. 
• Cross-Functional Collaboration – Strong ability to work across teams (sales, product, customer success) to drive alignment. 
• Content & Brand Storytelling – Ability to craft compelling messaging that resonates with target audiences. 
• Strong Communication Skills – Verbal and written skills to influence stakeholders and inspire teams. 
• Project & Budget Management – Ability to lead multiple marketing initiatives within financial constraints. 

What other skills should you have?

• Proficient in using macOS and Microsoft 365.  
• Fluent in managing and utilizing Marketo, a marketing automation platform.  
• Comfortable with learning and utilizing Salesforce, a customer relationship management (CRM) platform. 

Your Alignment with our Gurobi Core Values:

• Customer Focus: Verbal & written communication skills that bring clarity and build trust.  
• Power of the Team: Motivated with a team-oriented mindset that aims to both inspire and be inspired by others. 
• Innovation: The courage to bring ideas forward and see yourself as an integral part of our global team.  
• Dedication: Organized and agile, focusing on meeting professional objectives while promoting a healthy work/life balance.  
• Integrity: Promise to uphold honesty as your compass and conduct all business practices with an ethical mindset and fiscal responsibility.