Job Title: Director of Marketing
Department: Marketing
Reports to: VP of Growth
Job Summary:
The Director of Marketing will lead and execute our marketing strategy with a hands-on approach. Reporting directly to the VP of Growth, this individual will take ownership of the marketing function – shaping go-to-market efforts, driving awareness and demand, and aligning closely with Sales and other stakeholders to achieve business objectives.
Duties/Responsibilities:
Marketing Strategy & Cross-Functional Leadership
- Own and evolve Moxe’s marketing strategy in partnership with the VP of Growth and in alignment with company goals and growth priorities
- Serve as a strategic partner to Sales, Product, and leadership, shaping go-to-market initiatives and market positioning
- Lead marketing planning and execution across the funnel, with a focus on scalable, measurable programs
Brand, Content, and Communications
- Refine and articulate Moxe’s brand positioning and messaging to support awareness, credibility, and differentiation in the healthcare market.
- Oversee content development in partnership with internal and external stakeholders, VP of Growth, and Growth Marketing Manager to support both brand and demand initiatives.
- Ensure consistent messaging across digital channels, events, sales enablement, and external communications.
Growth & Demand Generation
- Support the Growth Marketing Manager from a strategic standpoint to design and execute integrated campaigns across ABM, digital, outbound, and event channels to drive pipeline and accelerate deal velocity.
- Align closely with Sales to identify opportunities to improve lead quality, targeting, and buyer engagement.
- Continuously optimize the outbound and inbound motion to support new logo acquisition.
Marketing Operations & Performance
- Establish and manage core marketing operations, including attribution tracking, funnel diagnostics, and performance reporting.
- Develop insights and dashboards that enable data-driven decision-making and improve visibility across Sales and Marketing.
- Evaluate tools, processes, and workflows to increase efficiency and effectiveness.
Required Skills/Abilities:
- Strong track record in building and executing ABM and demand generation programs in high-growth environments
- Deep understanding of the B2B sales funnel and ability to align marketing to revenue goals
- Hands-on experience in marketing analytics, reporting, and attribution modeling
- Exceptional communication (written and verbal) and presentation skills, with the ability to effectively engage and influence cross-functional teams and senior leadership
- Passion for data-driven marketing, funnel optimization, and growth experimentation
- High degree of initiative, accountability, and comfort operating in a lean, fast-moving environment
Education and Experience:
- Bachelor’s degree in marketing, business administration, or related field
- 7+ years of experience in B2B marketing, including ownership of strategy, execution and performance metrics
- Experience in healthcare or SaaS industries preferred
Supervisory Responsibilities:
- None
Physical/ Travel Requirements:
- Prolonged periods of sitting at a desk and working on a computer
- Occasional travel as needed to support business goals
Who We Are:
High quality, affordable healthcare is a basic human right and at Moxe, we are committed to making it a reality. We’re on a mission to slash billions from healthcare costs. It’s no secret that the US healthcare system is rife with inefficiencies and unnecessary costs. While the rest of us have migrated to interconnected, digital platforms, healthcare still uses paper, pdfs, snail mail and fax to transmit information.
We know there is a better way to deliver healthcare. Data exchange today consists of mailing or faxing paper files and pdf'ing endless records from existing Electronic Medical records. It can take months to process and compile those records into usable data. Our platform enables providers and health plans to exchange clinical data instantly, saving the entire system (patient to provider to plan) time and money in the process.
Who are we? We’re a steadfast team of innovators, problem-solvers, and truth-seekers, dedicated to disrupting the status quo. Got the moxie to challenge the US healthcare system? Let’s talk.
Got Moxie?
Join Moxe! We’re a fast-growing company focused on making a difference in healthcare. An equal opportunity employer, Moxe is looking for passionate, inclusive team players who like to solve problems, think outside the box, and thrive in a dynamic environment. We hire great people from diverse backgrounds, and that makes us stronger. If you share our values: integrity, transparency, respect, frankness, persistence, and unity, let’s talk.
All qualified applicants will receive consideration for employment irrespective of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
To request reasonable accommodation or if you need assistance to complete the job application, contact [email protected]
Top Skills
Similar Jobs
.png)
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
