Communications Manager

Swoop, a market leader in privacy-safe, award-winning omnichannel healthcare marketing, connects patients, healthcare providers (HCPs), and brands at scale across all channels. Our teams leverage the power of AI-driven technology combined with real-world data (RWD), first- and zero-party data, and engagement data, to empower pharmaceutical marketers to make faster, more precise decisions that improve patient outcomes.  

At Swoop, our mission is to create a future where technology seamlessly connects patients and HCPs in a privacy-safe way, improving the patient journey and driving better health outcomes. Swoop has experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 brought vibrant social communities into our omnichannel suite, further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. 

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025, based on a survey of over 100 employees. We are driven by a patient-first philosophy and are passionate about leveraging technology to create a healthier future. 

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs. 

About the role

Swoop is searching for a creative and data-driven Communications Manager to join our Marketing Team. This role will support our content marketing efforts on social media, with a primary focus on LinkedIn.

The ideal candidate is an expert in community management and eager to expand their strong written and verbal communication skills into public relations and industry awards. The position will report to the VP, Content & Campaign Strategy. It’s designed for candidates experienced in AdTech and HealthTech marketing, preferably with an understanding of the pharmaceutical industry.

What you'll do

• Work in close collaboration with the VP, Content & Campaign Strategy to craft Swoop’s comprehensive social media strategy and calendar
• Create relevant social posts, short-form video, and content to help Swoop build authority as the omnichannel marketing partner of choice for pharmaceutical brands
• Create engaging, industry-relevant content that aligns with Swoop’s brand voice and fosters meaningful interactions with our audience
• Monitor Swoop's LinkedIn engagement and messages
• Lead awards roadmap and entry writing
• Assist in drafting and distributing press releases
• Develop and maintain relationships with industry journalists and media outlets
• Monitor industry news and competitors’ and partners’ social media for opportunities for Swoop to contribute expert commentary on relevant topics
• Compile actionable insights on PR, social media, and awards to create data-driven strategies
• Prepare regular reports on key metrics in social media, PR, and awards for leadership and internal communications
• Collaborate cross-functionally with internal teams
• Support paid campaign asset development and reporting as needed

Qualifications

• A Bachelor’s degree in marketing, communications, social media, or related field — or equivalent experience
• Five to seven years of experience in social media management, preferably in B2B, healthcare, advertising, or AdTech industries
• Strong written and verbal communication skills
• Proven expertise in LinkedIn strategy development and community management
• Experience reporting social media analytics to internal stakeholders
• Basic graphic design and video editing skills
• Experience using Canva and Adobe Premiere brand-compliant templates for content creation
• Ability to adapt writing style to various audiences
• Excellent time management, organizational, and project management skills
• Attention to detail and commitment to high-quality deliverables
• Strong analytical and data interpretation skills
• Creative thinking and problem-solving
• Proficiency in Google Workspace, Asana, Microsoft 365, Canva, and Adobe Creative Cloud

Ideal Candidate Background

The ideal candidate for this position has a background that combines LinkedIn expertise with a growing interest in broader marketing and public relations.

They:

• Have worked in social media roles for B2B companies and are preferably familiar with Swoop’s industry
• Can speak to growing and engaging a target audience on LinkedIn
• Have experience creating content from scratch for industry education, including video assets
• Are familiar with healthcare marketing and privacy compliance
• Are interested in or experienced with public relations, especially media outreach
• Have a track record of data-driven decision-making and performance improvement
• Are self-motivated, care about details, and enjoy solving problems
• Have experience working with AI tools to generate quality writing, refine processes, and take over repetitive tasks
• Have experience working remotely