Brand Marketing Leader

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Learn about our benefits designed for you to Thrive at work and at home. 

We boldly go.

Where is the work:

We are looking for a Brand Marketing Leader who will lead brand marketing strategy and activation for the Residential HVAC business of Trane Technologies, for leading brands Trane®, American Standard Heating & Air Conditioning®, RunTru by Trane and Ameristar by American Standard.

Leveraging consumer insights and a deep understanding of the competitive landscape, this individual will develop and execute marketing strategies that build our brands across all touchpoints and capitalize on growth opportunities with homeowners, HVAC contractors and key stakeholders.

Reporting to the Marketing & Communications Leader, Residential HVAC, this role will partner across marketing, communications, sales, customer experience and other functions to create and execute brand marketing strategies to meet KPIs and drive business growth. This individual will work in close partnership with the global brand team to ensure all brand marketing strategy and activation aligns with Trane Technologies’ brand architecture, identity standards and governance model.

Key Competencies:

Brand Marketing Strategy: Translate business objectives into actionable brand marketing strategic plans to reach and influence target audiences

Influential Storytelling: Craft consistent narrative across all touchpoints to differentiate and amplify the brand, building equity and influence

Operational Excellence: Prioritize efforts effectively, manage capacity to deliver tactical execution of strategic plans to ensure successful outcomes, and drive operational effectiveness to achieve measurable results.

Cross-Functional Collaboration: Work collaboratively within a matrixed organization, balancing the needs of various partners and stakeholders to build and maintain strong relationships.

Strong business acumen, proven leadership skill and excellent communication

A "growth mindset" with a passion for continuous improvement and a bias for action.

Responsibilities:

Brand Activation: Develop insights-driven marketing strategies to influence key customer segments activated through campaigns, digital, social, sponsorship and experiential to drive business growth

Campaign Management: Provide strategic leadership for homeowner (B2C) and contractor (B2B) briefs and campaigns defining target audiences through KPIs aligned to business growth

Sponsorships & Partnerships: Develop and manage comprehensive sponsorship and partnership strategy to increase brand awareness and engagement

Collaborate with internal marketing and communications teams to drive brand consistency and prioritized storytelling through owned and paid channels (social, PR, digital, etc.) Own activation, campaign execution and channel-level brand application for Residential HVAC brands, while engaging the global brand team on brand strategy, architecture, visual identity standards and governance.

Lead relationships with external agency partners to drive campaign creative development, planning, setting KPIs, and evaluating results across various channels

Own branded narratives creating compelling brand stories and activation programs within the dealer channel.

Qualifications:

Experience:

10+ years of professional experience in brand marketing or management, or communications/public relations, ideally working on building brands within the B2B and B2C brands

Proven success in developing and executing large scale brand campaigns for leading brands

Hands-on experience managing brand campaigns, sponsorships, and content strategy

Experience managing internal/external resources, agencies, and budgets.

Agency experience desirable

Leadership & Collaboration:

Strong ability to partner, consult, and influence stakeholders across all organizational levels

Customer intimacy in B2B and B2C channel working alongside key stakeholder to drive adoption of key initiatives

Skills & Attributes:

Effective balance of strategic thinking and practical execution to drive change and achieve results

Ability to translate brand strategy into activation to deliver business results

Strong presentation skills for communicating complex information to various audiences and stakeholder

Creative and operational mindset with strong organizational, analytical, time-management, and project management skills.

Ability to think critically, establish strategic plans, manage multiple projects simultaneously, and meet strict deadlines.

Results-oriented, self-driven, and internally motivated.

Proficiency in standard computer applications (Windows, Word, Excel, PowerPoint).

Travel: Some travel required to engage with key customer groups and agency partners.

Annual Base Salary Range or Hourly Base Pay Range:

Compensation Type:

Incentive Eligible:

Sales Commission Eligible:

Disclaimer: We strive to provide competitive compensation for this position, tailored to a variety of factors. The actual compensation will depend on elements such as seniority, merit, geographic location, education, experience,  travel requirements, and union designation.   Our compensation range is generally based on the national average for the country.  Additionally, benefits may vary depending on the region, business alignment, union involvement, and employee status.

Thrive at work and at home:

• Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!
• Family building benefits include fertility coverage and adoption/surrogacy assistance.
• Paid time off includes  up to 15 vacation days, paid holidays, sick leave, and additional options to support volunteer and parental leave. 
• 401K match up, educational and training opportunities through company programs along with tuition assistance and student debt support.    

Disclaimer:  Benefit offerings may vary by site as well as Collective Bargaining Agreements and local/state regulations

Safety Sensitive Role:

The company designates certain roles as Safety Sensitive. Safety Sensitive roles may require that you pass additional drug screening.

We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.