Hometap Mission, Purpose & Impact

Describe how Hometap gives back to its communities. What impact do these efforts have on both those in need and employees themselves?

At Hometap, community impact is woven into our identity through partnerships with organizations addressing housing insecurity and financial stability. Our Blueprint-level partnership with Heading Home, Boston’s largest provider of services for families experiencing homelessness, builds on seven years of volunteer support. Through their Up & Out program, our employees help families transition from shelters to permanent housing by purchasing and assembling furniture that transform empty apartments into homes. We proudly support various other Heading Home initiatives throughout the year, deepening our commitment to their mission.

We’re also supporters of Cradles to Crayons and organize company events like our annual 5K, where employees select charitable organizations meaningful to them for donations. These initiatives create tangible impact for vulnerable community members while fostering a sense of purpose among our team. Employees report that these experiences strengthen their connection to Hometap’s mission and to each other. By witnessing the challenges families face regarding housing stability, our team returns with renewed passion for making homeownership less stressful and more accessible.

How do these community outreach efforts bolster Hometap’s mission and/or culture?

Our community outreach directly reinforces Hometap’s mission of making homeownership less stressful and more accessible by addressing housing challenges at every level. This alignment creates a powerful continuity between our business objectives and social impact work. Our culture is built on twin foundational pillars: being good owners and good neighbors. When employees volunteer with organizations like Heading Home, they’re embodying our commitment to being good neighbors in a tangible way. These experiences give deeper meaning to our work beyond just developing financial products; they remind us that housing security is fundamental to community well-being.

These initiatives also strengthen our internal culture in measurable ways. Volunteer activities build camaraderie between teams and departments that might not typically collaborate, creating organic relationship-building opportunities that transcend organizational charts. Our distributed workforce particularly benefits from these shared experiences that foster connection and belonging. Most importantly, our corporate social responsibility programs help employees discover new avenues to execute on our mission outside of our core product offerings.

What advice would you offer to leaders at other organizations interested in implementing more volunteer opportunities? Which efforts have had the biggest impact at Hometap?

First, align volunteer initiatives with your company’s core mission. When community outreach resonates with your business purpose, it creates meaningful synergy rather than feeling like a disconnected obligation. For Hometap, partnering with housing-focused organizations created natural connections to our work to make homeownership more accessible.

Second, provide structured opportunities while allowing for personal choice. Our most successful programs offer clear frameworks — like the Up & Out program with Heading Home — but we also support individual passion through initiatives like our company 5K, where employees can select their preferred charitable organizations.

Third, integrate volunteer work into your employee experience rather than treating it as an afterthought. We’ve found that incorporating volunteer opportunities into company gatherings, team-building events and even onboarding creates authentic buy-in and helps identify the causes that truly energize your workforce.