Teams at Demandbase

Own Demandbase’s AI product adoption and growth strategy, guiding customers from discovery and activation through repeat usage, cross-capability adoption, consumption growth, retention, and commercial expansion. Define adoption funnels, meaningful value metrics, lifecycle strategies, experiments, packaging, entitlements, and monetization mechanics. Partner with Product, Analytics, Data Science, Finance, Sales, Customer Success, and Marketing to improve AI outcomes, establish behavioral insights, and turn successful experiments into scalable product experiences.

Manage a 25–50 account enterprise portfolio against a ~$15M quota, reactivate dormant accounts, expand footprint via executive relationships, co-sell with SaaS teams, drive pipeline, forecast accurately, and collaborate cross-functionally to scale Demandbase's advertising business.

Manage end-to-end payroll operations across the US, India, and UK, ensuring accurate, timely, and compliant processing. Lead an offshore payroll team, own payroll systems and integrations, support implementations and Workday Payroll rollouts, and oversee payroll accounting, reconciliations, audits, tax compliance, controls, and process improvements. Partner with PeopleOps, Benefits, and Accounting while resolving complex payroll issues and protecting confidential employee data.