Teams at Demandbase

Lead and expand executive relationships with top technology and advisory partners. Develop joint product, AI and GTM strategies, drive partner integrations and co-selling, influence product roadmaps, run executive engagement and strategic planning, and coordinate cross-functional teams to deliver measurable business outcomes.

Lead strategy and execution of demand generation to drive pipeline and revenue. Own targets, budget allocation, cross-channel programs, sales alignment, full-funnel optimization, analytics, and a pod-based campaign team. Prioritize experiments, manage agencies, and partner with RevOps to ensure accurate tracking and attribution.

Lead brand storytelling and content strategy to position Demandbase as the AI GTM category leader. Create high-impact assets across long- and short-form formats, drive executive thought leadership, champion video and visual content, manage omnichannel brand content, align messaging with product and demand teams, and establish editorial processes to scale narrative-driven campaigns that support engagement and pipeline.