Lead end-to-end design for Coinbase's CX products (Help Center, Chatbot, Voicebot, in-app Concierge). Define AI-powered support UX, build reusable pattern libraries, drive MVPs and future-state concepts, partner with product/engineering/operations, translate Concierge revenue goals into experience, and generate insights from customers and agents to improve automation and satisfaction.

Lead a multidisciplinary product creative team to define and maintain Coinbase's in-app visual identity. Own creative direction for product launches, collaborate with Product, Engineering, and Marketing, evolve design language and systems, and hire and mentor visual, motion, and illustration designers to deliver cohesive, high-impact consumer product experiences.