As VP of Marketing, you'll define strategies, build a team, enhance brand awareness, and optimize marketing initiatives for growth.
Metabase is the easiest way for people to get insights from their data, from tiny startups who get up and running quickly to major corporations with tens of thousands of users. That's why people love us.
We bring data tools with the elegance and simplicity of consumer products to the crufty world of enterprise business intelligence. We provide an opinionated open source starting point for how companies should measure, analyze and share their data, which is used by tens of thousands of companies.
Metabase is looking to hire our first VP of Marketing, reporting to the CEO. We have a product users love, that has grown primarily through word-of-mouth, and we’re looking to build on this to create a repeatable and scalable GTM motion.
You're a great fit if
- You know what resonates with developers and data analysts, and you can create authentic messaging and content strategies that our user base appreciates
- You have built a successful, comprehensive marketing strategy to reach and win target personas and achieve business growth goals, especially at a scaling startup and in a PLG context
- You understand the current market landscape around Open Source Software and Data
- You understand all parts of a marketing funnel and can correctly measure impact to inform decision-making and optimize performance
- You work effectively with cross-functional teams (product, design and engineering) to run experiments and build growth channels
- You are equally comfortable diving deep into the details and zooming out to grasp the full picture
- You are comfortable rolling up your sleeves as an effective hands-on contributor and as a leader in building high-performing teams
- You thrive in ambiguous, scrappy fast moving startup environments
As VP of Marketing, you’ll
- Define the marketing strategy and build the team and marketing engine to meet our growth goals
- Work with Success Engineering to grow our large user, developer and partner communities
- Have a hands-on approach to moving key marketing initiatives and deliverables forward in parallel with building your team
- Articulate Metabase’s unique value proposition to analysts, developers and teams Lead the creation of content, community engagement, and social strategies that generate public conversations and an engaged following
- Build awareness of Metabase through experimentation with a variety of channels and messages
- Build out the marketing operations backend and instill a culture of quantitative rigor in parallel with fostering creativity and experimentation
If there's anything more you'd like to tell us about you or your interests, use the "additional information" section on the application page. We are real humans looking at applications and we love to hear what you have to say!
We're a global team (50% outside the US), fully distributed (from Thailand to California), who get things done asynchronously, with plenty of uninterrupted time, supporting each other to do the best work of our careers. We offer flexibility (define your own schedule and work from wherever you want), autonomy, and an environment that fosters growth, learning, and development. We're relentlessly user-focused and believe in building long-term value, not short-term hacks. And we raised a $30M Series B to take our approach to the next level for years to come.
For U.S. applicants: Metabase participates in the federal E-Verify program, which confirms employment authorization of newly hired U.S. based employees. E-Verify is not used as a tool to pre-screen candidates and is only initiated upon hire.
E-Verify Participation Notice (English/Spanish)
Right to Work Notice (English/Spanish)
Top Skills
Marketing Technologies
Open Source Software
Similar Jobs
Automotive • Big Data • Insurance • Software • Transportation
The VP of Marketing leads the ABM strategy, develops scalable frameworks for B2B2C marketing, and oversees campaign performance and executive reporting.
Top Skills:
CRM
Marketing Tech • Social Media • Software • Analytics • Business Intelligence
The Vice President of Revenue Marketing will lead global demand generation, optimize marketing strategies, and drive revenue growth by managing multi-channel marketing efforts and high-performing teams.
Top Skills:
AeoConversion Rate OptimizationDigital MarketingEmail MarketingGeoGrowth MarketingMarketoPerformance MarketingProgrammatic MarketingSalesforceSeoWeb Strategy
Blockchain • Fintech • Payments • Financial Services • Cryptocurrency • Web3
Lead the Growth Marketing organization, set strategy for institutional adoption and USDC usage, drive marketing programs, and build a global team.
Top Skills:
BlockchainDigital AssetsPayments Software
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
