Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
The Business Technology organization delivers scalable, secure, and innovative digital products across all aspects of the student journey, collaborating cross-functionally to meet the Risepoint strategic goals.
Job Summary
The Vice President of Marketing Technology (VP, Martech) is a strategic, cross-functional leader who brings a true product mindset to Risepoint’s Marketing technology portfolio. Acting as the chief product officer for this area, the VP of Martech sets the vision, strategy, and iterative roadmap for Risepoint’s digital marketing products which inform and attract prospective students. This leader owns the full product lifecycle – research, prioritization, design, development, launch, measurement and continuous optimization across CMS, campaign automation, analytics, personalization, SEO, and AEO. In support of the North American, UK and Australian regions, the VP of Martech ensures every product is scalable, secure, high performing, and outcome driven, delivering measurable growth and ROI while elevating awareness, acquisition, and engagement throughout the student journey.
Key Duties and Responsibilities
Lead a cross-functional product team of product managers, engineers, product owners, scrum masters, and analysts in the overall creation and management of a marketing technology solutions used by our marketing teams to educate and attract prospective students.
Define and lead the marketing technology product strategy and roadmap in collaborative partnership with the Digital Marketing teams.
Act as lead business consultant/solution architect for complex, cross-functional initiatives, advising business stakeholders on potential best practices and providing direction to ensure timely execution of goals.
Lead innovative efforts to identify and implement product features to improve website scalability/performance, data quality, system reliability, and user confidence
Align technical execution with business priorities and marketing outcomes.
Mentor and grow a high-performing Martech team.
Stay informed on MarTech trends and continuously evolving the technology ecosystem, including marketing technology/website principles, technologies, data modeling, and architecture.
Guide architectural decisions across CMS platforms, CDNs, Lead Intake, MarTech tools, and integrations with Enterprise Data and CRM platforms.
Ensure the successful execution of prioritized initiatives, highlight cross-functional dependencies, facilitate the reduction of roadblocks, and support day-to-day operations/improvement efforts.
Leverage stakeholder insights and business objectives to establish priorities and translate them into goals for the Martech teams
Align process and engineering practices with other technology functional and operational teams.
Advocate for automation, security, and resilience in the MarTech product features
Additional Position Responsibilities
Build strong relationships across Business Technology, Marketing & Ops, and the international business leaders as well as other key business stakeholders to improve collaboration and cross functional alignment on business outcome and goals. Act as a strategic ambassador for Business Technology, representing the function in Marketing & Ops leadership forums. Build credibility and trust by communicating the tech product value proposition and operating model to external stakeholders and Partners, offering insights that enhance understanding and drive shared outcomes.
May engage directly with Partners to offer insights into how we operate that can have downstream effects. Collaborate with Marketing and Technology teams to ensure alignment during times of change. Cultivate strong cross-functional partnerships across Business Technology (BT), Marketing & Ops, and international business units, ensuring alignment on shared business goals and outcomes. Drive collaborative development initiatives and lead coordination efforts that span multiple functions to improve enterprise-wide delivery and execution.
Oversees functional budgets and external resource allocations, including contractor and vendor spend. Drives performance accountability and ensures strategic utilization of third-party partnerships to maximize ROI.
Travel Required
As necessary based on enterprise needs
QUALIFICATIONS
Bachelor’s or Master’s degree
Computer Science, Business, Marketing, or equivalent experience
15+ years Product Management and/or Engineering with 10+ years in multi-brand MarTech leadership
CMS & Hosting
WordPress, Pantheon
Optimizely, Tealium, SEMrush, Ahrefs, FullStory, Google BigQuery
Salesforce
Digital Asset Management systems
Azure, GCP; CI/CD, DevOps
Skills/Knowledge/Abilities
Required / Preferred
Strategic technology planning
Detail oriented with analytical and problem-solving skills
MarTech stack expertise
Agile methodology
Team leadership & mentoring
Communication & stakeholder engagement
Higher education environment
Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.
Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.
Risepoint offers the following comprehensive benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical – four options
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
- Rewards & Recognition programs
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
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