The Growth Insights Manager analyzes marketing performance data to develop actionable insights, optimize campaigns, and support growth strategies by collaborating with cross-functional teams.
PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and real‐time patient insights. For over 20 years, the company has been focused on realizing its vision: to help create a world in which providers and plans can confidently deliver frictionless care. Since its inception, PointClickCare has grown exponentially, with over 2,200 employees working to impact millions across North America. Recognized by Forbes as one of the top 100 private cloud companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Cultures, PointClickCare leads the way in creating cloud-based healthcare software.
At PointClickCare, we offer a wealth of opportunities and a vibrant culture that empowers our employees. Our dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues. Here, you’ll discover a space where your talents can thrive, your career can grow, and your work will have a lasting impact on healthcare across North America. We believe that work becomes profoundly fulfilling when driven by a higher purpose.
Join us and be part of a team that is making a real impact.
To learn more about us, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
Meet our Marketing Team
Position Summary:
As the Growth Insights Manager, you will fully immerse yourself in structured problem solving and data analysis, with the goal of developing compelling, synthesized insights and recommendations that support our growth strategy. You will work with cross-functional teams and multiple data sets to monitoring trends driving our performance, identifying strategies for improvement, and using data-derived insights to frame key decisions for our leaders. You will use storytelling skills to persuasively communicate your recommendations to leadership and mobilize teams towards execution. Enabling the development of a “beat the previous week” culture. Asking the right questions, getting the right answers to those questions, turning those answers into optimization actions.
Key Responsibilities:
- Look at and analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals.
- Use available tools and resources to gather and analyze campaign performance data to develop overall campaign optimization strategies with the goal of increasing engagement, MQL generation, opportunity creation, and revenue generation of marketing campaigns
- Review data to gain an understanding of campaign breakpoints to achieving our growth targets, and provide data-led insights to help decision making across GTM teams
- Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization
- Analyze content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns
- Manage research projects using our data to create business plans that inform our growth strategy
- Use available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams
- Working with data professionals to uncover opportunities hidden in our data and use the insights from statistical modelling, correlation analysis etc. to inform campaign optimization strategies
Organization:
- Marketing Functional Leadership and Teams members, Executive Leadership team, Marketing Operations, Shared Services and COE, Business Operations, CTS, Sales Operations, Customer Success Operations, Marketing Data Governance, Product Marketing, Demand Gen, etc.
Required Experience:
- Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
- 6+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience.
- Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance
- Experience in high growth, fast paced, heavily matrixed organizations
- B2B digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making
- Measurement, reporting and analytical techniques and their application to marketing challenges
- Strong understanding of UI/UX
- Marketing analytics technology
- Revenue Marketing metrics
- Experience with Google Analytics
- SEO
- SEM
- Funnel metrics
- SQL
- BI tools
- Salesforce dashboards
- B2B Marketing channels
#LI-Remote
#LI-TW1
PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]
PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Top Skills
Bi Tools
Google Analytics
Salesforce Dashboards
SQL
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