The Sr. Director, Value Advisory at Coupa drives financial value in sales through executive-level engagement, coaching, and developing strategic tools for effective sales cycles.
The Impact of a Sr. Director, Value Advisory to Coupa:
You will serve as a subject matter expert on financial value, engaging with executive-level prospects to drive sales; building compelling business cases to shorten sales cycles, grow deal sizes, and increase win rates. This role also involves educating and coaching the sales organization on value-based selling methodologies. You will also refine and develop tools, content, and strategies to improve pipeline generation and the full sales cycle.
What You Will Do:
- Engage with Prospects and Customers as a subject matter expert on financial value and business impact to grow Coupa’s deal size, lower sales cycle times and increase win rates
- Build collaborative and compelling business cases for Executives / CEOs / Board to answer “Why do anything?”, “Why now?”, “Why Coupa?”
- Continuously refine Coupa’s financial value-based selling methodology including tools, deliverables, offerings
- Educate and coach Coupa’s Direct Sales Organization on how to implement this methodology successfully into Target Accounts
- As an integral part of Worldwide Sales, work very closely with Sales Management, Sales Directors, Product Management, Alliances and Marketing to support and drive regional initiatives to improve pipeline generation and subscription revenue
What You Will Bring To Coupa:
- Executive-Level Communication: Create and deliver compelling C-level proposals and presentations tailored to economic decision-makers.
- Cross-Functional Collaboration: Work closely with Sales, Pre-Sales, Services, and customers to drive business outcomes.
- Strategic Sales Enablement: Develop multi-level sales strategies, campaigns, competitive messaging, and enablement programs across verticals.
- Tool & IP Innovation: Enhance value selling tools (e.g., ROI calculators, TCO models) and contribute to thought leadership and performance benchmarking.
- Experience & Leadership: Bring 8+ years of experience in value engineering, consulting, or pre-sales, with strong project management, executive presence, and ability to scale best practices across teams.
Additional Experience
- Excellent written and verbal communication skills – crisp and effective
- Experience with working with Sales Management and Field Sales
- Must be able to work in a fast-paced environment
- Passion and hunger to win, succeed and strive for excellence
- MBA or advanced degree in finance, economics, or related field strongly preferred
- Spanish as a secondary language a plus
- Expected travel roughly 30%
#LI-Remote
#LI-TC1
Top Skills
Roi Calculators
Tco Models
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