LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry.
We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth.
Position Title: Senior Product Marketing Manager
Reports to: VP, Product
About the role
We’re looking for a Senior Product Marketing Manager to lead Product Marketing at LTK and drive its evolution as a core growth function.This role sits at the intersection of Product, Marketing, and Revenue—owning how our products are positioned, launched, and brought to market.
You’ll translate product strategy into clear, compelling narratives and go-to-market plans that drive adoption, engagement, and revenue across creators, brands, and consumers. You’ll also help evolve how Product Marketing operates in an AI-native environment—using new tools to increase speed, insight, and impact.
How you will make an impact
- Product Marketing & GTM Leadership:
- Own end-to-end go-to-market strategy for launches and key initiatives
- Develop clear, differentiated positioning, messaging, and value propositions
- Translate complex product capabilities into compelling, customer-facing narratives
- Act as the connective tissue across Product, Brand, Sales, and Customer Success
- Launch Strategy & Execution:
- Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablement
- Ensure consistent, high-quality execution across web, in-product, lifecycle, and campaigns
- Modern Product Marketing (AI-Enabled):
- Use AI to accelerate content creation, messaging, and GTM execution
- Translate AI-powered product capabilities into clear customer value
- Apply AI to improve personalization, experimentation, and performance insights
- Cross-Functional Alignment:
- Partner with Product to inform roadmap through market and customer insights
- Align with Marketing and Revenue to connect roadmap, campaigns, and channels
- Integrate product-led and sales-led motions into a unified GTM strategy
- Customer & Market Insights:
- Define segments and personas to guide targeting and positioning
- Conduct competitive analysis and identify differentiation opportunities
- Use data and feedback to continuously refine messaging and GTM strategy
What you will bring to LTK
- 7–10+ years in Product Marketing or related roles (SaaS, marketplace, creator economy, or digital platforms preferred)
- Proven track record owning GTM strategies that drive adoption and revenue
- Strong storytelling skills—able to make complex products simple and compelling
- Experience working cross-functionally with Product, Sales, Marketing, and CS
- Ability to operate independently and build from zero in a team-of-one environment
- Strong analytical skills; comfortable using data to inform strategy and measure impact
- Experience using AI tools to improve workflows, insights, or outcomes
- High curiosity and adaptability with emerging technologies
- A mindset focused on seizing opportunities and moving with urgency
- Dedication to fierce prioritization and operational excellence
- Adaptability to a dynamic, fast-moving environment
- A growth mindset and openness to feedback#LI-AJ1
- The opportunity to be part of the leading global company in creator commerce
- A remote-first, productivity-first environment
- Competitive compensation and benefits package to meet the needs of you and your family
- 401(k) with LTK company matching
- Medical Insurance, Vision Insurance, Dental Insurance
- Paid Maternity Leave and Paid Paternity Leave
- Summer Fridays and Flexible PTO
Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 160+ countries drive more than $5 billion+ in annual retail sales through their LTK Shop profiles. More than 40 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers and 1M brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents.
Our missionTo empower the world’s premium lifestyle Creators to achieve maximum economic success.
Our values- Here to win
- Commit to the journey
- Work well
LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture.
For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.
LTK is an Equal Opportunity Employer. #LI-Remote
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
