Senior Product Marketing Manager

About Yellow Card

We are building the financial rails that the next generation of institutional commerce will run on. As a leading stablecoin and payment infrastructure provider for global and emerging markets, our platform powers the settlement, treasury, and payment operations of banks, telecoms, PSPs, and large corporates, enabling them to send, receive, and convert faster than traditional systems allow. The Product Marketing team sits at the intersection of Product, Sales, and Revenue, and this role is one of the most consequential hires we will make this year.

About the Role

As a Senior Product Marketing Manager at Yellow Card, you will lead how our stablecoin and payments infrastructure products are brought to market across global and emerging markets. Sitting at the intersection of product, marketing, and revenue teams, you will define our go-to-market strategy, sharpen our messaging, and drive adoption of our stablecoin and payments products.

You will be responsible for translating complex financial infrastructure into clear, compelling narratives that resonate with institutional partners, businesses, and everyday users. From first touchpoint to closed deal, you will ensure consistency in how Yellow Card communicates value in a competitive and rapidly evolving market.

Key Responsibilities

1. Product GTM & Adoption

• Lead end-to-end GTM strategies for product launches - from strategic planning through to execution.
• Collaborate with product, marketing, sales, and other teams to define launch goals, timelines, and key activities.
• Track launch performance, customer engagement, and internal enablement metrics; feed insights into future launches.
• Identify cross-sell opportunities and develop targeted campaigns that connect product capability to client business outcomes
• Create scalable playbooks and documentation to support lifecycle product marketing as Yellow Card grows.

2. Sales Enablement

• Develop high-impact sales enablement materials, including pitch decks, one-pagers, videos, objection-handling guides, battle cards, and case studies.
• Ensure consistent positioning and messaging across all marketing materials.
• Run regular enablement sessions with sales and revenue teams to boost product knowledge and pitch confidence.
• Conduct sales confidence surveys to identify messaging gaps and refine materials accordingly.

3. Positioning & Messaging

• Own product positioning, value propositions, and messaging pillars - rooted in customer insights and market dynamics.
• Deliver compelling product demonstrations and contribute to external-facing content (e.g., website, webinars, videos).
• Partner with the Marketing, Sales, and other teams to ensure a consistent tone and narrative across all channels.

4. Customer Insights

• Conduct regular customer interviews and win/loss analyses to uncover insights that inform messaging and GTM strategy.
• Identify proof points and ROI metrics to produce compelling testimonials and in-depth case studies.
• Collaborate with Customer Success to source reference customers, quotes, and usage data for user stories.
• Champion customer needs in product and marketing planning processes.

5. Market Intelligence

• Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins.
• Build and maintain competitive intelligence frameworks to inform positioning and sales strategies.
• Serve as the subject matter expert for all product areas, advising product managers, revenue teams, and the broader business.

What You Bring

Experience

• 5 - 8+ years in product marketing. Prior exposure to crypto, stablecoin, digital assets, or payment infrastructure is a strong advantage.
• Demonstrated experience marketing to institutional, enterprise, or financial services buyers.
• Proven track record of developing and executing GTM strategies for financial infrastructure products
• A solid understanding of the fintech and crypto competitive landscape.

Skills & Competencies

• Excellent written and verbal communication skills, with experience developing positioning and content.
• Deep fluency in the B2B sales cycle, including how to create sales enablement materials that accelerate deals at different funnel stages
• Ability to read and interpret product documentation, and translate them into buyer-facing language without losing accuracy
• Experience with competitive intelligence frameworks and the ability to present findings in formats that sales teams actually use
• Demonstrated success collaborating cross-functionally with product, sales, marketing, customer success, and other teams.
• A strong analytical mindset, a strategic approach to problem-solving, strong attention to detail, and a bias for execution.

• Familiarity with CRM/sales enablement tools, marketing analytics dashboards, and design collaboration tools

Education

• Bachelor's degree in Marketing, Business, Economics, or a related field; MBA or equivalent advanced qualification is an advantage, but not required