The Senior Manager leads marketing technology initiatives to enhance performance and efficiency, overseeing project management and technology integration across teams.
Innovate Remotely
This position is fully remote, allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.
Your Impact
The Senior Manager, Marketing Operations Technology Enablement leads a portfolio of marketing technology initiatives that drive performance, data utilization, and operational efficiency. This role aligns Marketing, Technology, and cross-functional teams to integrate technology into end-to-end workflows and operating models. The Sr. Manager translates business priorities into actionable road maps, standardized requirements, and operational readiness plans, enabling teams to effectively leverage marketing technology, automation, and analytics. They oversee delivery across the portfolio, leading a team of project managers and ensuring clear prioritization, governance, and execution. This role fosters cross-functional collaboration across Marketing, Technology, DACI, Digital, Pricing and Promotion, Operations, and Merchandising, while providing leadership with visibility into progress, risks, and dependencies across key platforms such as Adobe Content Supply Chain, Customer Data Platform, Content Management System, Digital Asset Management, personalization, planning tools, and performance measurement.
What You Will Do
Minimum Qualifications
Preferred Skills/Education
Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.
Lowe's believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe's employees; and adhering to and monitoring compliance and safety guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
This position is fully remote, allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.
Your Impact
The Senior Manager, Marketing Operations Technology Enablement leads a portfolio of marketing technology initiatives that drive performance, data utilization, and operational efficiency. This role aligns Marketing, Technology, and cross-functional teams to integrate technology into end-to-end workflows and operating models. The Sr. Manager translates business priorities into actionable road maps, standardized requirements, and operational readiness plans, enabling teams to effectively leverage marketing technology, automation, and analytics. They oversee delivery across the portfolio, leading a team of project managers and ensuring clear prioritization, governance, and execution. This role fosters cross-functional collaboration across Marketing, Technology, DACI, Digital, Pricing and Promotion, Operations, and Merchandising, while providing leadership with visibility into progress, risks, and dependencies across key platforms such as Adobe Content Supply Chain, Customer Data Platform, Content Management System, Digital Asset Management, personalization, planning tools, and performance measurement.
What You Will Do
- Lead portfolio of Marketing Operations Technology initiatives, ensuring successful planning, integration, and adoption of solutions that improve marketing performance, operational efficiency, and data-driven decision-making.
- Manage and develop a team of project managers responsible for delivering marketing technology initiatives, providing prioritization, oversight, and coaching to ensure consistent execution across the portfolio.
- Translate marketing and business priorities into technology roadmaps, integrated delivery plans, and operational readiness strategies that support scalable marketing workflows and platform adoption.
- Drive cross-functional collaboration across Marketing, Technology, Data, DACI, Digital, Pricing/Promo, Operations, and Merchandising to ensure alignment, resourcing, and successful execution of marketing technology initiatives.
- Oversee the integration and optimization of key marketing platforms-including Adobe Content Supply Chain, Customer Data Platform, Content Management System, Digital Asset Management, personalization, planning tools, and performance measurement-ensuring solutions support effective data utilization and customer insights.
- Operationalize governance frameworks, delivery standards, and marketing technology operating models that enable consistent execution, clear ownership, and scalable processes across the marketing technology ecosystem.
- Provide leadership visibility through executive reporting on initiative progress, risks, dependencies, financials, and value realization across the marketing technology portfolio.
- Support vendor strategy and engagement, including participation in RFI/RFP processes and collaboration with technology partners to ensure solutions meet marketing and business objectives.
- Build, lead, and develop a high-performing team, fostering a culture of accountability, continuous improvement, and strong cross-functional partnership while ensuring alignment to business priorities and organizational goals.
Minimum Qualifications
- Bachelor's degree Marketing, Business or related field or equivalent years of experience in lieu of education requirement, if applicable
- 8 Years of General Marketing experience
- 6 Years experience developing project Work Breakdown Structures (WBS) / User Stories used to create project schedules and estimate
- 6 Years experience in program and project management
- 1 Year leadership experience with direct report responsibility, comfortable managing a team
Preferred Skills/Education
- 3 Years experience managing operational, program, and/or project financial budgets
- 4 Years experience using formal business process improvement methodologies
- 4 Years corporate experience, retail a plus
Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.
Lowe's believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe's employees; and adhering to and monitoring compliance and safety guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Top Skills
Adobe Content Supply Chain
Content Management System
Customer Data Platform
Digital Asset Management
Lowe’s Mooresville, North Carolina, USA Office

The Mooresville/Lake Norman/Davidson area is one of the most desirable suburbs in all of North Carolina. It's easy to see why - live the lake life, be a foodie, hit the trails and know you're surrounded by some of the best schools in the state. The secret is out – this is a great place to live.
Lowe’s Charlotte, North Carolina, USA Office

Charlotte is one of the fastest-growing tech hubs in the U.S., and we're leading the charge. Our 25-story Tech Hub is where the future of retail is born. This space is designed to inspire, and you’re just a few steps away from some of the best restaurants in town.
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus



