Marketing Coordinator

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Marketing Coordinator supports the Customer Marketing and Loyalty team in an effort to implement and execute the company's customer marketing strategy and activation effectively. They assist in coordinating various marketing activities, from planning and research to implementation and analysis, ensuring alignment with the company's goals and objectives. This position requires a blend of creativity, organizational skills, and marketing knowledge to contribute to the overall success of the marketing initiatives, with a strong emphasis on executional accuracy and quality assurance across lifecycle marketing effort.
What You Will Do

• Ensures executional accuracy across campaigns, including creative inputs, legal template alignment, creative reviews, and QA validation prior to deployment.
• Coordinates Marketing Cloud builds and supports campaign deployment processes across lifecycle communications.
• Manages timelines, resources, and systems for marketing projects, ensuring deadlines are met and objectives are achieved.
• Assists in planning, coordinating, and executing marketing campaigns across paid and owned channels including digital, social media, email, web, app, print, and others.
• Collaborates with cross-functional teams to develop compelling marketing campaigns that deliver on Lowe's marketing strategy.
• Coordinates with internal teams, such as operations, merchandising, finance, and others to ensure marketing efforts are aligned with overall business objectives.
• Supports cross-functional teams to maintain brand consistency across touchpoints by leveraging brand guidelines and messaging frameworks. Works with creative team to develop brand assets for internal partners to ensure brand is represented accurately.
• Organizes and synthesizes performance data across platforms to identify trends and inform optimization of loyalty lifecycle strategies.
• Conducts market research and analysis to identify trends, consumer behaviors and preferences, and competitive insights to inform marketing strategies.
• Develops, updates, and distributes marketing artifacts to keep stakeholders updated on latest marketing plans.
• Collaborates with finance and marketing team to reconcile expenses, forecast future expenditures, and report to leadership on an on-going basis.

Minimum Qualifications

• Bachelor's degree Business, Communication, Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable
• 2-3 years of Marketing experience
• 1-2 years of Brand Marketing experience, Project Management, Digital and/or Social Media, market and competitive research

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.