Sr Mgr-Digital Category Optimization

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Sr Manager, Digital Category Optimization is responsible for operationalizing digital commerce strategies across multiple merchandising divisions by converting customer insights, behavioral data, and competitive intelligence into coordinated cross-functional initiatives that improve the online shopping journey on Lowes.com.
This role works closely with merchandising leadership, product teams, SEO, navigation, and digital execution partners to prioritize and implement initiatives that enhance discoverability, content quality, and purchase path performance. The Sr Manager oversees complex programs spanning multiple product categories and ensures initiatives are executed consistently across teams supporting the assigned merchandising divisions.
The Sr Manager leads a team responsible for generating insights, prioritizing opportunities, and driving cross-functional execution plans that improve customer experience and online revenue performance across assigned business areas ($800M - $3.5B annually).
Work with a Winning Team
On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you'll have the tools, tech, and support needed to advance your skills.
Since we've been in business for over 100 years, we've built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.
What You Will Do

• Translate enterprise and digital commerce priorities into actionable initiatives that enhance the online customer experience across 1-2 merchandising divisions.
• Lead cross-functional optimization programs that improve product discovery, taxonomy structure, navigation pathways, product content quality, SEO performance, and post-transaction customer experience.
• Guide the team in analyzing customer behavior, digital engagement metrics, and competitive benchmarks to identify and prioritize opportunities that improve conversion and category performance.
• Develop structured opportunity roadmaps that sequence initiatives and align cross-functional teams on priorities, scope, and delivery timelines.
• Partner with merchandising, product management, SEO, navigation, and execution teams to coordinate implementation of digital optimization initiatives.
• Facilitate alignment across stakeholders to ensure initiatives are executed consistently and support enterprise digital growth objectives.
• Oversee a portfolio of initiatives that collectively improve the digital shopping experience across assigned categories and merchandising divisions.
• Establish frameworks and analytical approaches that help the team evaluate digital experience performance and identify areas for improvement.
• Lead the development of weekly insights and recommendations that inform category strategies and guide cross-functional action.
• Maintain integrated planning calendars that align optimization initiatives with merchandising priorities and key business milestones.
• Lead a team in support of achieving the company's mission. Manage performance and foster an inclusive environment to help associates achieve their potential.

Minimum Qualifications

• Bachelor's degree in business, marketing, finance or related field or equivalent years of experience in lieu of education requirement, if applicable
• 8-9 years of digital, online, ecommerce and/or retail experience
• 4-6 years of people leadership experience

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.