Sr Marketing Data Analyst- Checking & Deposits

There’s no better time to be a Citizen! We are growing and looking to add to our Marketing Analytics team within the Enterprise Data & Analytics organization.

We are seeking a strategic Marketing Senior Data Analyst to collaborate with Checking and Deposit Acquisition Marketing that will drive incremental, high quality household growth by evaluating campaign strategies and customer targeting approaches. The analyst will focus on optimizing marketing performance through data-driven insights that improve efficiency, maximize customer net present value, and support long-term customer growth across channels and markets.

This role offers the opportunity to influence acquisition strategy across one of the bank's key growth businesses, leveraging advanced analytics, experimentation, attribution, customer value frameworks, and marketing measurement methodologies to inform critical marketing investment decisions.

As the lead analytics partner supporting Checking and Deposit Acquisition Marketing, the Senior Marketing Data Analyst serves as a trusted advisor to marketing stakeholders, helping shape acquisition strategies through data-driven insights, performance measurement, and optimization recommendations. Acting as the central point of contact between marketing stakeholders and data science & analytics teams, the analyst evaluates campaign performance, optimizes channel and audience strategies, and delivers actionable recommendations that improve marketing efficiency and business outcomes. The analyst brings end-to-end ownership of analytics deliverables, ensuring insights are actionable, aligned to business priorities, and consistently delivered to stakeholders. This role requires a strong blend of advanced analytics, business acumen, and stakeholder partnership, with the ability to synthesize complex data into clear insights that inform decision-making across acquisition and long-term customer value.

Primary responsibilities include:

• Partner with marketing stakeholders to understand business goals, acquisition strategies, testing roadmaps, and success metrics, translating them into analytic approaches and measurement frameworks.

• Compile and assess data for analysis, extracting relevant insights and implementable solutions for our marketing partners.

• Evaluate marketing effectiveness using experimentation, attribution methodologies, customer lifetime value frameworks, incrementality analysis, and marketing mix modeling techniques to inform future strategy.

• Proactively identify opportunities to improve marketing efficiency and provide actionable recommendations.

• Become an expert across marketing channels, customer segments and key markets tracked by Citizens’ Enterprise Marketing team to contextualize business activities and priorities.

• Document and communicate technical/analytic results, insights, and recommendations to both technical and non-technical audiences.

• Collaborate with data scientists and analysts on our team to brainstorm solutions, understand data availability and tools, provide project updates, and share ideas.

• Develop executive-ready presentations, dashboards, and visualizations that translate complex analyses into clear business recommendations for stakeholders and senior leaders.

Required Skills/Experience:

• 5+ years of experience in quantitative analytics including marketing analytics, financial modeling, applied statistics, or equivalent.

• 3+ years of SQL experience.

• Strong experience using Python for data analysis, statistical modeling, marketing analytics, and process automation.

• Experience or exposure to data and analytics in Banking and/or Financial Services industry.

• Strong written and verbal communication skills required with an ability to successfully communicate analytic results, insights, and resulting business implications to non-technical business partners.

• Strong sense of ownership, relentless curiosity and self-driven approach to problem solving.

• Demonstrated ability to play a leadership role in complex analytical projects.

• Ability to work in a team environment and collaborate with colleagues who have a background in statistics and database development/maintenance.

• Experience in complex experimental designs, marketing mix models and attribution models preferred.

Preferred Skills/Experience:

• Marketing Mix Modeling (MMM), attribution, incrementality measurement, or causal inference methodologies.

• Customer Lifetime Value (CLV), Net Present Value (NPV), or customer profitability analysis.

• Experimentation and test-and-learn frameworks.

• Tableau, Power BI, Adobe Analytics, or similar data visualization platforms.

• Experience working with large-scale customer and marketing datasets.

Education, Certifications and/or Other Professional Credentials:

• Bachelor’s Degree in statistics, economics, computer science, engineering or similar quantitative field required; master’s degree preferred.

Hours and Work Schedule:

• Hours per Week: 40
• Work Schedule: Monday - Friday
• Hybrid: 4 days per week on-site, 1 day remote

Pay Transparency

The salary range for this position is $110,000- $135,000 per year plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits. 

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Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

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