Job Description Summary:
Advanced Hydration is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.
THE ADVANCED HYDRATION DIVISION is looking for a Sr. Key Account Manager, eCommerce & Digital Shelf – to join our team.
The Senior Key Account Manager, eCommerce & Digital Shelf will lead strategic customer management across Pure Play and omni-channel eCommerce customers, while owning the end-to-end digital shelf strategy across the full portfolio. This includes overseeing digital asset creation and ensuring best-in-class content is consistently syndicated across all omni-channel customers.
This role is responsible for managing and developing assigned accounts, reporting directly to the Sr. Director, Customer Sales. The individual will serve as a key representative of the company, driving strategic sales execution and delivering against financial objectives in alignment with broader organizational goals.
RESPONSIBILITIES:
Customer Leadership
- Lead the planning, development, and execution of growth strategies across eCommerce customers, leveraging digital levers including search, content, assortment, pricing, promotions, and retail media
- Develop and manage integrated promotional and media calendars, aligning investments to key moments to maximize visibility, conversion, and ROI
- Act as a strategic partner to Sales and Marketing to optimize investment across trade and retail media, ensuring efficient deployment of spend (with agency support) to drive profitable growth
- Own P&L performance for assigned accounts, including forecasting, budget management, and delivery against revenue, share, and profitability targets
- Analyze account performance using retailer platforms (e.g., Amazon Vendor/Seller Central, Walmart Luminate) and syndicated/third-party data to identify trends, opportunities, and risks
- Monitor competitive activity, search trends, and category dynamics to inform strategy and provide actionable recommendations to leadership
Digital Shelf & System Leadership
- Foster and grow relationships across the Bottler System. Communicate in a timely and accurate manner, all trade plans to bottler and BODYARMOR sales and marketing personnel
- Present eCommerce performance, digital shelf metrics, and growth opportunities to internal leadership and bottler partners
- Lead end-to-end digital shelf execution across assigned customers, including ownership of content strategy, asset development, and ongoing optimization
- Oversee alignment between digital shelf priorities and bottler/customer execution to ensure consistency across the omni-channel ecosystem
Cross Functional Collaboration
- Partner cross-functionally with Brand, Content, Media, Supply Chain, and Insights teams to deliver a cohesive and high-performing eCommerce strategy
- Lead cross-functional routines focused on digital shelf excellence, identifying gaps in content, availability, search performance, and conversion, and driving action plans to close them
- Serve as the central point of contact for customer and digital shelf initiatives, ensuring alignment across commercial, marketing, and innovation plans
- Influence and align stakeholders on key initiatives including product launches, content updates, and media activations to ensure flawless execution online
- Deliver clear, data-driven updates on customer performance, digital shelf health, and key initiatives to senior leadership
REQUIREMENTS:
- Bachelor’s Degree or relevant experience required
- 6+ Years experience within any of the following scopes - retail eCommerce, Ecommerce Project Management, or Ecommerce Creative Asset Project Management required
- Amazon experience preferred
- Strong analytical skills with the ability to translate data into actionable insights and business recommendations
- Highly organized with strong project management skills; ability to manage multiple priorities, timelines, and stakeholders across a complex, fast-paced environment
- Experience overseeing digital shelf content, including asset creation, optimization, and syndication across platforms preferred
- Must have excellent computer skills, proficient in PowerPoint, Word, and Excel; experience with eCommerce or digital shelf tools (e.g., Salsify, Syndigo, Profitero, Stackline) a plus
- Excellent communication and presentation skills, with the ability to influence both internal and external stakeholders
- Self-starter with a proactive, solutions-oriented mindset and ability to work both independently and as part of a team
- Strong attention to detail and commitment to executional excellence
- Strong leadership and track record in Business Development
- 15% travel required by car and plane
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills:
Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)Pay Range:
United States of America: $119,000 - $145,800Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
RemoteTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
May 12, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Similar Jobs
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