The Coca-Cola Company
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Leads regional integrated marketing partnerships and sponsorship activations for Coca-Cola brands. Develops strategic asset plans, coordinates internal and external agencies, manages partner relationships and budgets, and executes campaigns across packaging, retail, experiential, social, digital, mobile, and community channels. Collaborates with bottlers, customers, franchise leadership, and stakeholders to drive brand performance, volume, and profitability while ensuring trademark, legal, and brand-standard compliance.
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Food
Leads Revenue Growth Management for Coca-Cola’s Florida bottler franchise, translating enterprise pricing, OBPPC, innovation, and System Health strategies into local plans. Oversees annual planning, joint business planning, in-year performance stewardship, opportunity sizing, pilots, commercialization, and bottler alignment. Manages one or two customer call points and influences cross-functional stakeholders across a matrixed franchise system to drive revenue, profit, transactions, share, mix, and execution objectives.
Food
Leads franchise operations across an assigned Coca-Cola bottler territory, serving as the primary relationship owner and driving annual business plan delivery. Oversees topline, share, volume, forecasting, operational execution, corrective actions, support-function alignment, stakeholder relationships, innovation, and continuous improvement. Requires strategic leadership, analytical forecasting, cross-functional collaboration, and extensive CPG franchise operations experience.
Food
Leads Coca-Cola’s partnership with designated bottlers across the NorCal portfolio. The role manages contractual relationships, annual business planning, commercial strategy, bottler P&L stewardship, performance tracking, pricing and trade decisions, and business continuity. It coordinates cross-functional stakeholders, secures agreement on plans and resources, monitors revenue and profitability metrics, and drives execution of strategic initiatives across the bottling system.
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