Sr. Industry Solutions Marketing Manager - Technology

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
At ServiceNow, our technology makes the world work better for everyone. And our people make it possible. We're looking for a Senior Industry Marketing Manager to help lead our go-to-market strategy for the Technology Provider industry-a dynamic and high-growth segment at the forefront of digital transformation.
In this role, you'll be responsible for crafting compelling narratives, supporting high-impact campaigns, and enabling our field teams to drive pipeline and revenue growth within key sub-segments like software, hardware, cloud, and SaaS companies. You'll partner closely with product marketing, industry solutions, sales, alliances, and customer marketing to bring our value to life in a way that resonates with tech leaders-from CIOs to Chief Product Officers to Heads of Customer Success.
What You'll Do

• Create industry-specific messaging, positioning, and content that clearly articulates ServiceNow's value to software, hardware, cloud, and SaaS companies, both at the industry level as well as for priority industry solutions.
• Serve as a spokesperson for the Technology Provider industry solutions, with strong subject matter expertise on what it takes to stay ahead of trends, challenges, and opportunities in the market.
• Contribute to integrated marketing strategies tailored to the Technology Provider industry and priority solutions, aligned to key personas and growth plays.
• Partner with product marketing to ensure industry relevance in product launches, campaigns, and enablement.
• Lead the creation of sales enablement content (e.g., pitch decks, industry narratives, competitive positioning, customer stories).
• Collaborate with global demand gen teams to fuel pipeline through targeted programs and campaigns.
• Support key industry events, webinars, and partner activations to build awareness and drive engagement.
• Measure and report on the effectiveness of industry marketing initiatives, optimizing for performance and ROI.

Qualifications
What You Bring

• 12+ years of B2B marketing experience, with at least 5 years focused on the Technology Provider industry (e.g., software, cloud, hardware, platform providers).
• Strong understanding of enterprise buying cycles, go-to-market motions, and persona-based messaging.
• Proven success in developing high-quality content and campaigns that drive pipeline and revenue in a complex sales environment.
• Strategic thinker with the ability to translate market insight into actionable marketing plans.
• Exceptional people and project management skills to interact with staff, colleagues, cross-functional teams, and third parties.
• Comfortable operating in a fast-paced, high-growth environment with a strong bias for action.
• Strong written and oral communication skills
• Positive energy and can-do mindset. Anything is possible!
• Must be comfortable with social media and community participation.
• Up to 25% travel

FD21
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $146,400 - $256,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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