Brand Creative Manager

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
As a Brand Creative Manager, you will work closely with creative leadership to manage the execution of comprehensive content plans and deliverables for high-impact, persona-based campaigns. You'll act as the operational linchpin, ensuring the successful delivery of creative assets across all marketing channels, while driving efficiency and innovation through the use of AI tools. This role requires exceptional project management skills, the ability to juggle multiple stakeholders, and experience working on complex, integrated campaigns.
Key Responsibilities:

• Lead the end-to-end content production process for various content formats such as digital/interactive, display, video and audio content that supports our persona programs

• Partners closely with Creative Director and PMO to determine proper resourcing within given budgets, and obtain and scrutinize detailed estimates from production partners to ensure it is answering the creative need

• Lead the strategic and creative feedback process on all content, including video which will include rough, fine and final cuts of produced assets, identifying key inputters and final approvers upfront

• Develop, communicate and implement internal production plans, timelines, and asset trackers for cross-team integrated marketing work streams - including managing the process in required automated tools and tech.

• Maintain and provide regular status updates to key stakeholders and project management leads on production progress, proactively communicating any shifts or changes in delivery dates as well as the impact of delays in timely feedback

• Oversee the budget & scope actualization for content development and external vendors to ensure accurate requirements, pricing and delivery.

Competencies:

• Content Production Expertise: Deep understanding of integrated campaign content production needs across all marketing channels. Should have deep experience in video and digital production processes and lead times, including the latest AI technologies, industry-standard tools, content formats by channel, accessibility requirements and best practices.

• Budget management: Expertise in scoping and cost benchmarking, understanding standard market rates of production services to ensure the team is getting maximum value for its budget.

• Project management: Strong organizational skills and ability to juggle multiple projects in various stages of production.

• Collaboration: Builds positive relationships with internal teams and external vendors to foster a streamlined production process.

• Problem-Solving: Anticipates, identifies and resolves challenges in the production lifecycle, offering proactive solutions.

• Communication: Ensures clarity and alignment across all stakeholders through timely updates and transparent discussions.

Qualifications
Desired Skills & Experience

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• Experience: Minimum of 8 years in content production with a focus on digital and video; familiarity with agency or in-house creative teams is a plus.

• Tools: Proficiency in project and production management tools and collaboration software (e.g., Adobe Creative Suite, Frame.io, Microsoft Teams, SharePoint).

• Industry Knowledge: Experience in B2B or technology sectors preferred.

• Education: Bachelor's degree in Marketing, Communications, Advertising, Film Production, or related field.

• Flexibility: Comfort working in a fast-paced, hypergrowth environment.
• Attention to detail and a commitment to delivering work of the highest quality.
• Passion for innovation, efficiency, and elevating creative processes.

Why Join ServiceNow?

• Play a pivotal role in delivering world-class content that inspire and engage our audiences.
• Work alongside a talented, passionate team dedicated to pushing creative boundaries.
• Utilize cutting-edge AI tools to drive efficiency and innovation in your work.
• Contribute to a purpose-driven organization that's transforming the way the world works.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $100,500 - $175,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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