Do you want to work for a global company that creates remarkable experiences through people, products, and food? If you want to be part of a rewarding People First culture that values relationships, trust, and taking the long view, then this is the place for you. Henny Penny was named the 2021 Dayton Business of the Year for many good reasons. Read on to learn more!
The Sr. Business Development Manager is responsible for driving new business growth within an assigned portfolio of target accounts. This role focuses on identifying, developing, and securing new customer relationships by positioning Henny Penny's products and services as the preferred solution for prospective partners who do not yet do business with us. In addition to individual sales performance, this role plays a key mentoring function — helping develop the skills and effectiveness of other members of the sales team. Success in this role directly contributes to revenue growth and expands Henny Penny's presence in the foodservice industry.
Why You'll Love Working Here
Employee Ownership: We are 100% employee‑owned. After one year, you'll be eligible for our Employee Stock Ownership Plan (ESOP)—a retirement benefit funded entirely by Henny Penny.
Annual Performance Bonus: Earn additional compensation beyond your base salary.
Career Growth: Clearly defined pathways for advancement.
Professional Development: Tuition reimbursement and unlimited access to LinkedIn Learning.
Comprehensive Benefits: Medical, dental, vision, 401(k) with company match, PTO, and paid holidays.
Onsite Wellness Clinic: Preventive care available at no cost to employee‑owners.
Wellspring & Owners Hall: 24/7 onsite fitness center supporting whole‑person well‑being.
Inclusive Company Culture: Enjoy department events, holiday celebrations, and our annual company‑wide Thanksgiving Dinner.
What You'll Be Doing
Achieve or exceed new business sales goals by strategically targeting and converting new customers.
Develop and execute advanced strategic sales plans for assigned prospect accounts — including resource planning, revenue forecasting, identifying key decision-makers, and building influential relationships at all levels of a prospect organization.
Drive the full sales cycle, securing first appointments, advancing opportunities, delivering consultative presentations, and closing new business.
Communicate the value of Henny Penny solutions by deeply understanding customer needs and demonstrating how our products and services meet those needs better than competitors.
Maintain expert-level knowledge of Henny Penny products and competitive products to confidently address objections and articulate clear value differentiation.
Stay current on the competitive landscape and industry trends within the foodservice and restaurant industry, and share relevant intelligence with leadership.
Partner cross-functionally with Marketing, Engineering, Product Strategy, and other teams to support sales efforts and inform go-to-market plans.
Provide accurate forecasting, customer insights, competitive intelligence, and market feedback to leadership on a consistent basis.
Engage effectively with executive-level contacts, building trust and influencing key decision-making.
Manage multiple prospects simultaneously while keeping opportunities organized and progressing through the pipeline.
Mentor and develop other sales team members, sharing expertise and best practices to strengthen overall team performance.
Model the Company Values and Expected Behaviors in all interactions.
Perform other duties as assigned.
What We're Looking For
Education: Bachelor's degree or equivalent experience.
Experience: 7+ years of proven new business development experience, ideally in the foodservice equipment industry.
Mindset: A hunter mentality — self-driven, motivated, and committed to achieving results.
Sales Skills: Advanced prospecting, selling, negotiating, and closing skills.
Organization: Strong time management, organizational, and forecasting abilities.
Communication: Exceptional verbal and written communication skills, including comfort presenting to executive audiences.
Technical Proficiency: Proficiency with common business technologies, including Windows, Excel, PowerPoint, Word, Outlook, and web-based tools.
Collaboration: Ability to work effectively across teams and departments.
Travel: Willingness to travel up to 75%.
Physical: Ability to lift or carry a laptop/iPad and sales materials up to 25 lbs.
About Us
We’re known in our industry for making the best commercial food equipment in the world. Every day, millions of people eat in restaurants operating Henny Penny equipment. We’re a behind-the-scenes engine in the world’s most demanding kitchens, including long-term partners like McDonald’s, Chick-fil-A, KFC, and Wendy’s. We’re 1,000+ employee-owners who thrive by living a People First mission: to support employees in becoming the best version of themselves both personally and professionally.
We recently completed the largest expansion in our history with the addition of 150,000 square feet on our Eaton campus. This expansion drives development of the world’s most reliable, easy-to-use equipment with an innovative new space for global research and development. We have several collaborative spaces for our project teams, a dedicated electrical engineering lab for our hardware and software engineers, a full model shop for rapid prototyping, and a brand-new test lab that has 300 feet of hood space to test new equipment on our product roadmap. On top of that, we have a new state-of-the-art kitchen for our food science group to meet with our customers, understand what they need, and then dial in our equipment to help them make legendary menu items.
Henny Penny is an Equal Opportunity Employer. Qualified applicants are considered without regard to race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), marital status, veteran or military status, sexual orientation, genetic information, gender identity or expression (including transgender status), or any other characteristic protected by applicable federal, state or local laws.
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