As a Senior Business Analyst at HealthCare.com, you'll lead analytical efforts to optimize partner budget strategies and new product introductions, using advanced analytical frameworks and scenario modeling to drive revenue growth in a fast-paced marketplace.
Join Us!
HealthCare.com has become one of America’s fastest-growing insurtech companies, revolutionizing how consumers shop for health insurance. Leveraging advanced technology and data science, the company has developed customized proprietary products to better fit consumer requirements, enhance customer satisfaction, and take some of the guesswork and inefficiencies out of buying insurance.
About Healthcare.com
Healthcare.com operates a high-velocity performance marketplace connecting consumers to health insurance carriers and distributors across Under-65 (ACA/Alt-ACA), Over-65 (Medicare Advantage/Med Supp), and Life insurance verticals. We manage hundreds of live campaigns, billions of dollars in consumer intent, and a marketplace that runs 24/7 across multiple enrollment regimes.
Marketplace Operations is the operating system behind all of it—partner configurations, auction mechanics, AI implementation, campaign performance, budget pacing, and revenue optimization. We move fast, measure everything, and use AI to amplify what our team can do.
The Opportunity
We’re hiring a Senior Business Analyst to own the analytical engine behind our growth decisions. This is a decision role, not a reporting role. You’ll build things like scenario models and measurement infrastructure that directly shape partner budget strategy, new-partner ramp expectations, and new-vertical operating playbooks—and do deep dives to solve mission-critical problems.
If you like turning messy inputs into crisp options with numbers attached—and you want your work to move revenue, not sit in a dashboard—this is the seat.
This is a high-growth seat with real scope. You’ll work directly with senior leadership, build analytical frameworks from scratch, and operate in a team that’s actively shaping how AI gets used in marketplace operations. If you’re looking for a step-up in visibility and ownership, this is it.
What You’ll Own
1. Partner Planning & Forecasting Engine
Own partner-side planning and forecasting across daily, weekly, and monthly cadences: budget scenarios, pacing plans, and forecast narratives that tell leadership what changed, why, and what we do next. Assist with the budget and revenue projection models that surface pacing drift early, quantify upside/downside for budget requests, and improve over time by learning bake-down patterns and regime-specific seasonality (AEP, OEP, SEP).
2. Net-New Marketplace Fit Analytics
Own the analytical framework for evaluating whether new partners can succeed in our marketplace before they go live. That means projected CPA ranges, expected volume, ramp plans, key constraints, and “what-must-be-true” scenarios to scale. You’ll produce feasibility packages that help go-to-market teams set accurate expectations—reducing ramp surprises and misaligned budget assumptions. This is analytics and scenario ownership, not partner relationship management.
3. New Product & Vertical Playbooks
Build repeatable operating playbooks for new products and verticals from launch through BAU transition: KPI definitions, performance SOPs, alert thresholds, escalation paths, and handoff criteria. Immediate focus: Life insurance vertical as it transitions from build phase to BAU operations. Every new vertical launches measurement-ready so the team is never flying blind during ramp.
4. Measurement Readiness for Growth Initiatives
Build toward owning measurement readiness across growth initiatives: define success metrics and guardrails up front so nothing ships without a measurement plan. Partner with Central Analytics on dashboard specs and build, validate outputs before stakeholders rely on them, and translate growth hypotheses into measurable KPIs, alerting rules, and reporting cadences.
5. Cross-Functional Scenario Desk
Grow into the team’s go-to when yield, CPA, and volume tensions collide. Produce clear Default / Aggressive / Safe options with quantified impacts, risks, and dependencies so decision-makers can move with confidence. Support fast-turnaround budget request packages and what-if analyses for leadership.
Required Qualifications
4–7 years in business analytics, marketplace operations, revenue operations, or growth analytics. Performance marketing, insurance, or lead-generation experience strongly preferred.
Advanced SQL (Snowflake preferred) and BI proficiency (Sigma Computing, Tableau, or Looker). You write your own queries and build your own dashboards.
Strong forecasting and scenario modeling skills. Excel/Sheets power user at minimum; Python or R a plus.
Marketplace economics fluency: CPA, RPL/RPC, contribution margin, budget efficiency, pacing, and bake-down dynamics.
Track record of turning ambiguous business questions into structured frameworks with quantified options.
Excellent written and verbal communication: you can distill a complex tradeoff into a one-page decision brief that a VP can act on in five minutes.
Comfort operating at pace in a small, high-output team where you own end-to-end deliverables, not just analysis.
Preferred Qualifications
Health insurance marketplace experience (ACA, Medicare Advantage, Med Supp, Life) or adjacent performance-marketing verticals.
Familiarity with lead distribution platforms (Boberdoo or similar), call tracking systems (Invoca), and auction-based marketplace mechanics.
Experience defining KPIs and measurement plans for new product launches or vertical expansions.
Background in partner-side economics: budget negotiation support, ramp planning, or partner performance management.
Tools & Environment
You’ll work daily in:
Sigma Computing — primary dashboards and performance analytics
Snowflake — data warehouse (SQL is your main language)
Google Sheets — config source-of-truth, budget trackers, partner metadata
Boberdoo — lead distribution platform (campaign configs, posting, routing)
Invoca — call tracking and analytics
Google Drive/Docs + Microsoft Teams — SOPs, strategic docs, daily communication
Claude.ai — analysis acceleration, drafting, synthesis
n8n — workflow automation, alerting, lightweight integrations
Our stance on AI: We’re not just AI-curious—we’re building with it. Our team has a custom Claude skills system, AI-powered investigation playbooks, and automated workflows that handle repeatable ops work. You’ll use AI daily to move faster: summarize complexity, pressure-test assumptions, draft decision briefs, and automate what shouldn’t require human judgment. You still own correctness and outcomes—but you’ll have tools most teams don’t.
Why This Role
This is not a back-office analytics seat. You’ll be embedded in the operating rhythm of a fast-growing marketplace, producing the analysis that directly drives partner budget decisions, new vertical launches, and high-stakes tradeoff calls. You will have a clear line of sight from your work to revenue impact, and you will operate with significant autonomy in a team that values speed and precision.
You’ll report to the Director of Growth & Performance and collaborate closely with Distribution, Central Analytics, Engineering, and executive leadership.
Benefits
Opportunity to work from home
Excellent work environment
Medical, dental, and vision insurance
Up to 15 days of paid time off
12 company observed holidays
401k plan with company match
Life insurance
Professional growth opportunity
Most importantly, an inclusive company culture established by an incredible team!
Get to Know Us!
https://www.healthcare.com/
linkedin.com/company/healthcare-com
Top Skills
Bi (Sigma Computing
Boberdoo
Claude.Ai
Excel
Google Drive/Docs
Google Sheets
Invoca
Looker)
Microsoft Teams
N8N
Python
Sql (Snowflake)
Tableau
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