The Social Media Manager will enhance GoodLeap's brand presence by managing social media strategies, executing campaigns, analyzing metrics, and driving engagement.
About GoodLeap:
GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $27 billion in financing for sustainable solutions since 2018.
GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.
This role will manage GoodLeap’s social media personality and presence across all relevant platforms, will assist in building brand awareness and amplify our work by driving engagement with target audiences. This role will require a deep understanding of social media trends and platforms, with the ability to concept, plan, and implement effective strategies across owned, paid, and earned channels. GoodLeap’s Social Media Manager will work closely with our communications, marketing, and creative teams to implement social media campaigns that resonate with our stakeholders and motivate the broader market. Will need to have a passion for storytelling and community building, with a desire to help accelerate the sustainability revolution. This role will also help support the social channels of other entities within the GoodLeap ecosystem, including our non‐profit GivePower.
Essential Job Duties and Responsibilities:
- Manage and execute tactics to grow GoodLeap’s social media presence across platforms (LinkedIn, YouTube, Instagram, Twitter, Facebook, etc.), including editorial calendar planning, implementation, copy writing, and reporting.
- Develop social media content strategies to reach various business objectives and demonstrate sector thought leadership. Build organic and paid social media marketing campaigns to assist in the amplification of messages with each of the company’s key audience segments.
- Set measurable goals for social content and cross‐channel programs; work with others on the marketing team to determine the proper KPIs and tools necessary to measure. Collaborate internally with PR and product marketing teams to build holistic social media programming.
- Analyze data, write concise metrics recaps and report on the results to the marketing team and management. Manage online reputation.
- Help manage social channels for related GoodLeap entities, including the nonprofit GivePower.
Required Skills, Knowledge and Abilities:
- Bachelor's Degree and 5+ years' experience in social media, content, or editorial field
- Exceptional writing skills
- Prior experience in building and executing social media from the ground up
- Creative; with the ability to develop a high volume of new content ideas and modify graphics in collaboration with design teams
- Analytical; has a keen understanding of social media KPIs by post type and platform, how to track to business objectives and how to analyze data to craft narratives and reports
- Highly organized; ability to work on many projects with moving timelines
- Proven track record for developing original content programs
- A solid understanding of third‐party social media/influencer tracking tools
- Ability to work with a team of individuals to meet organizational goals
- Must be a self‐starter with a drive to produce results and impact, and the ability to adapt quickly to changing environments
Compensation: $100,000 - $120,000 annually
Additional Information Regarding Job Duties and Job Descriptions:
Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career, then we want to work with you! Apply today!
Top Skills
Facebook
Instagram
LinkedIn
Third-Party Social Media Tracking Tools
Twitter
Youtube
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