What We Do
At GoGuardian, we’re helping build a future where all learners are ready and inspired to solve the world’s greatest challenges. Our award-winning system of learning solutions is purpose-built for K-12 and trusted by school leaders to promote effective teaching and equitable engagement while helping empower educators to keep students safe.
What It’s Like to Work at GoGuardian
We are an outcomes-focused learning company with a steadfast focus on improving learning environments, one classroom at a time. Working with us means joining a remote team of diverse, committed, mission-driven employees who are inspired by our vision, dedicated to our customers, and ready to roll up their sleeves. Guardians put their heads together to solve problems, learn together from experiments that fail, and stand together by their work with full accountability. We balance our diligence with an inclusive culture that invites everyone to bring their whole self to work. Join us and learn why “I love the people here” is one of the most frequent comments we hear from Guardians.
The Role
We’re looking for a Social Media Manager to lead GoGuardian’s social presence and drive audience growth across key platforms, including TikTok, LinkedIn, and Reddit. In this role, you’ll develop platform-specific strategies, create engaging content, collaborate with influencers and internal teams, and use performance insights to grow and engage our digital community — all while bringing our brand to life online and shaping the conversation in education. This position sits on the Marketing team, a team that drives brand awareness, engagement, and demand through creative storytelling and data-driven campaigns. The ideal candidate is creative, analytical, deeply in tune with social trends, and passionate about building community through compelling content.
What You'll Do
- Lead content strategy across all GoGuardian and Pear Deck Learning social channels, including Reddit, TikTok, Instagram, LinkedIn, YouTube, influencer and more.
- Deliver creative trend-savvy content for TikTok, using platform best practices, trending sounds, and original concepts to boost visibility and engagement.
- Manage day-to-day social media operations, including content publishing, scheduling, and community management.
- Build and execute a thought leadership strategy for LinkedIn, including company updates, industry insights, and executive content.
- Identify and collaborate with creators and influencers to grow brand awareness and reach new audiences.
- Highlight customer success stories through compelling social content, case studies, and social proof campaigns.
- Monitor social performance and audience data to optimize content and campaign strategy.
- Report on success, owning metrics such as:
- Social-Attributed Website Traffic (via UTM tracking)
- Lead Conversion from Social Campaigns (gated content, events, etc.)
- Influencer/UGC ROI (traffic, reach, or leads driven via influencer or creator partnerships)
- Stay ahead of platform trends, new features, and algorithm updates to keep our strategy fresh and effective.
- Use social media tools and analytics platforms to track impact, drive web traffic, and generate leads.
- Help drive deep engagement with our teacher advocacy and ambassador program
- Help connect leads to the sales team and support questions to our support team
Who You Are
- 5–7 years of experience in social media management, content strategy, or digital marketing.
- Experienced in regular performance reporting and using data to drive decisions.
- Proven success creating engaging TikTok content (bonus points for having grown an account from scratch).
- Experience with LinkedIn marketing, especially in B2B or thought leadership contexts.
- Exceptional writing, editing, and visual storytelling skills, with the ability to translate creative ideas into content that aligns with brand goals and drives engagement.
- Familiarity with influencer partnerships and UGC collaboration.
- A strategic thinker who’s also hands-on with tools like Sprout Social, or similar.
- Strong familiarity and comfort with Reddit, understands the platform’s culture, tone, and norms.
- Comfort working remotely and collaborating cross-functionally with design, marketing, and product teams.
- A love for testing, learning, and adapting based on what the data says.
What We Offer
- Competitive pay, complete health insurance, 401(k) matching, and an employee equity plan.
- Flexible time off, paid holidays, paid parental leave, wellness days, and a paid year-end holiday break.
- A robust catalog of benefits that support your professional growth and personal well being, including work from home funds, fertility &adoption reimbursement, and more…
Plus the intangible:
- A varied and challenging role in a global and highly innovative high-growth company.
- Supportive, driven colleagues who have your back and share your passion.
The typical base salary range for this position is $80,000 - $100,000. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.
Please share this with your friends or co-workers who may be interested in working at GoGuardian! We have multiple openings and are always looking for talented people.
GoGuardian is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. GoGuardian does not discriminate against employees, applicants, interns or volunteers on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law.
GoGuardian's Job Applicant Privacy Policy is located here.
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