Social Media Manager

About the role

Character.AI seeks a trailblazing social media manager to spearhead and own our entire social media strategy across TikTok, YouTube, Instagram, LinkedIn and other key platforms.

Your mission? ignite awareness, drive growth, and foster engagement for Character.AI.

You'll wield your creative genius to craft compelling content, curate editorial calendars, and launch groundbreaking campaigns that transcend our core audience. Additionally, you'll collaborate with a curated roster of creators to produce top-tier content that showcases Character.AI's unique features and advantages.

• This role is remote with regular travel to our HQ in SF (Travel Week is 100% Paid and you'll get a chance to connect with the entire Character Team while we hyper iterate and experiment in our SF, CA Office)

About You

• You’re not just on social. You live there.

• You’re a meme master who lives and breathes pop culture and social trends

• You are a blend of analytical prowess, creative flair, and strategic vision—a go-getter who dives in headfirst to make things happen.

• If you check all these boxes… keep reading!

What You Will Do

• Define and execute a bold, innovative strategy, establishing a commanding presence on TikTok, Instagram, YouTube, and other key platforms.

• Drive a 10% increase in brand awareness, achieve a 50% growth in follower count, and elevate engagement and sentiment across all platforms within 6 months.

• Develop and implement a robust system for analyzing and measuring the impact of social media efforts.

• Produce compelling video content that educates consumers about the versatility of Character.AI and its distinctive features.

• Collaborate with external agencies, vendors, and creators to produce dynamic and innovative social media content.

• Proactively identify influential creators and assist them in generating high-quality content that showcases their use of Character.AI.

• Monitor trends on TikTok, Instagram, YouTube, and other platforms, continually testing, learning, and optimizing strategies to seamlessly integrate Character.AI into relevant, on-brand trends.

• Take ownership of the social media editorial calendar, overseeing copy, content, design, and performance metrics to drive our marketing and communications goals.

• Partner closely with Community and Product teams to ensure effective amplification of key product launches and features across social media channels.

Job Requirements

• 3 to 5 years of digital marketing and social media experience for B2C

• Proven track record of successfully growing and engaging audiences on various social media platforms.

• A strong reel or portfolio of video-first content and campaigns you’ve led or created.

• Demonstrated expertise in creating captivating social media content and managing editorial calendars with diverse content categories aligned with different value propositions.

• Deep passion for pop culture and a knack for identifying trends that resonate with Gen Z and Millennial audiences.

• Strong storytelling prowess to effectively communicate and connect with target audiences, with a keen understanding of brand storytelling and design principles.

• Prior experience thriving in a startup or similarly dynamic environment.

• Flexible, resourceful, and adept at working independently while maintaining open lines of communication.

• Hands-on mentality with the ability to achieve significant results even with limited resources.

About Character.AI

Character.AI empowers people to connect, learn and tell stories through interactive entertainment. Over 20 million people visit Character.AI every month, using our technology to supercharge their creativity and imagination. Our platform lets users engage with tens of millions of characters, enjoy unlimited conversations, and embark on infinite adventures.

In just two years, we achieved unicorn status and were honored as Google Play's AI App of the Year—a testament to our innovative technology and visionary approach.

Join us and be a part of establishing this new entertainment paradigm while shaping the future of Consumer AI!

At Character, we value diversity and welcome applicants from all backgrounds. As an equal opportunity employer, we firmly uphold a non-discrimination policy based on race, religion, national origin, gender, sexual orientation, age, veteran status, or disability. Your unique perspectives are vital to our success.