The SEO Specialist II will manage SEO efforts for specific verticals, performing audits, analyzing data, and collaborating with various teams to enhance SEO performance.
Primary Responsibilities /Accountabilities/ Essential Functions:
- Own SEO performance for assigned verticals and content types.
- Conduct keyword gap analyses, competitive research, and user intent mapping to identify opportunities.
- Perform advanced on-page and technical SEO audits (e.g., indexation, internal linking, site architecture).
- Recommend new pages, content refreshes, or additional SEO initiatives related to owned verticals
- Support testing initiatives and set up lightweight experiments (e.g., different title formats, content structures) and track results over time.
- Identify and resolve SEO issues such as duplicate content, crawl errors, slow-loading pages, and broken links.
- Collaborate with content, UX, and development teams to guide SEO implementation and monitor progress.
- Maintain and update SEO documentation, keyword maps, and internal SOPs for owned verticals.
- Report on SEO performance trends and provide actionable insights during regular updates.
- Other duties as assigned.
Will be working Arizona time zone operational business hours.
Equipment Used and Responsibility
- Strong understanding of technical SEO, keyword strategy, and content optimization.
- Experience using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar.
- Proven ability to prioritize tasks, meet deadlines, and manage multiple projects independently.
- Comfort interpreting data, identifying patterns, and drawing actionable conclusions.
- Ability to communicate effectively with technical and non-technical stakeholders.
- Familiarity with CMS platforms (e.g., Drupal, WordPress) and basic HTML/CSS.
- Understanding of how SEO integrates with CRO, UX, and web development processes.
Supervisory Responsibilities
May provide direction, oversight and mentoring to less-experienced Marketing staff members, and student-workers.
Experience/ Education
- Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or a related field. Equivalent work experience may be considered.
- 2–5 years of hands-on SEO experience, ideally in a mid-level or specialist role.
- Background in managing SEO within large-scale websites or multi-departmental organizations.
- Must be able to pass pre-employment background screen.
Physical Requirements:
- Sitting: 6-7 hours a day
- Standing: 1-2 hours a day
- Walking: 1-2 hours a day
- Lifting: Occasionally
- Carrying: Rarely
- Pushing: Rarely
- Bending: Rarely
- Squatting: Rarely
- Kneeling: Rarely
- Climbing: Rarely
- Reaching: Occasionally
- Grasping: Frequently
- Fine Eye to Hand Coordination: Continuously
- Driving: Rarely
- Work Environment: Remote
Top Skills
Ahrefs
CSS
Drupal
Google Analytics
Google Search Console
HTML
Screaming Frog
Semrush
Wordpress
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