Senior Sales Enablement Manager

Key Responsibilities:

• Enablement Strategy
• Develop and execute a clear, practical enablement strategy aligned with Proof’s business goals
• Partner closely with the Head of Sales and other leaders to ensure enablement directly supports field success
• Content Development & Messaging
• Build content that directly enables reps to sell, including:
• Case studies rooted in real customer wins
• "Why we win" messaging by vertical and use case
• Clear differentiation (e.g., why Proof vs. competitors)
• State-by-state or county-level nuances, especially for Power of Attorney (e.g., credit unions vs. wealth management)
• Create a framework for closed/won analysis and reporting, owned by Enablement, to capture what’s working and why
• Clarify how sales materials should be used—clearly label internal vs. customer-facing assets and ensure reps know when and how to use them
• Use data to measure the effectiveness of enablement programs and iterate where needed
• Identify gaps in strategies, tools, or processes—and resolve them proactively
• Sales Training & Rep Development
• Deliver skills-based, practical training that equips reps to clearly articulate our value
• Prioritize actionable content over “art of the possible” theories
• Deeply understand our customer base, product, and use cases—the enablement leader should "live in" these areas
• Drive new hire onboarding and ongoing development programs that shorten ramp time and improve outcomes
• Discovery questions, overcoming objections 
• Competitive, clear ROI 
• Differentiation 
• Cross-Functional Partnerships
• Collaborate closely with Proof’s sales leaders to align enablement content and strategy
• Work with marketing, product marketing, and sales  to co-create and maintain high-impact sales assets (e.g., battlecards, presentations, playbooks)
• Sales Training and Rep Development 
• Manage and integrate tools such as Salesforce, Outreach, ZoomInfo, and others to support team efficiency and performance
• Analyze and optimize stages, motions, and bottlenecks throughout the sales process
• Support expansion into new verticals and use cases with tailored playbooks and messaging
• Performance Analysis
• Use data to measure the effectiveness of enablement programs and iterate where needed
• Identify gaps in strategies, tools, or processes—and resolve them proactively
• Sales Events
• Plan and facilitate QBRs, kickoffs, leadership development, and ad-hoc learning initiatives

Qualifications:

• Experience: 5–8 years in sales enablement, sales, or product marketing roles in a B2B SaaS environment. Experience in a quota-carrying role strongly preferred
• Sales Acumen: Deep understanding of sales motions and what drives conversion across verticals and personas
• Tools Proficiency: Comfortable using and managing CRM and sales tech tools (Salesforce, Outreach, ZoomInfo, CMS, LMS)
• Content Creation: Skilled in creating content that resonates with reps and customers—actionable, differentiated, and aligned with GTM strategy
• Coaching & Facilitation: Proven ability to coach and develop reps with hands-on training
• Data-Driven: Strong analytical skills with the ability to interpret data and adjust programs for maximum impact
• Communication: Excellent verbal and written skills, capable of influencing cross-functional stakeholders
• Self-Starter: Thrives in a fast-paced, changing environment and excels at working independently while driving projects forward
• Education: Bachelor’s degree in Business, Marketing, or a related field preferred