Lead product marketing for Teramind: own go-to-market strategy, messaging, launches, sales enablement, competitive research, and cross-functional coordination to drive adoption and revenue.
About the Role
We're seeking an experienced and strategic Senior PMM to lead our product marketing function. In this high-impact role, you will own the go-to-market strategy, messaging, and positioning for Teramind’s solutions. You will collaborate cross-functionally to drive product adoption, market leadership, and revenue growth.
Key Responsibilities
• Develop and execute comprehensive go-to-market strategies for new and existing products, driving product adoption and market share.
• Craft compelling messaging, positioning, and value propositions that differentiate Teramind.
• Lead the creation of sales enablement tools, including pitch decks, battlecards, product sheets, and competitive analyses.
• Partner with Product Management to deeply understand the product roadmap, customer needs, and market trends.
• Drive product launches, coordinating cross-functional teams across marketing, sales, product, and customer success.
• Conduct market, customer, and competitive research to inform product strategy and identify growth opportunities.
• Collaborate with demand generation and content teams to develop campaigns, webinars, case studies, and thought leadership assets.
• Serve as a subject matter expert and spokesperson for Teramind at industry events, webinars, and with analysts.
• Track and analyze key metrics to measure product marketing effectiveness and inform continuous improvement.
Required Qualifications
• 8+ years of product marketing experience in high-tech/B2B SaaS.
• Proven success in building and executing go-to-market strategies for complex technology products (required).
• Deep understanding of the cybersecurity industry, trends, and buyer personas (strongly preferred).
• Exceptional written and verbal communication skills; skilled at translating technical features into customer-centric benefits.
• Demonstrated experience developing sales enablement materials and launching new products.
• Strong analytical skills with the ability to synthesize data into actionable insights.
• Experience collaborating with cross-functional teams in a fast-paced, global environment.
• Native English
• Ability to travel as needed for events, customer meetings, and team collaboration.
Nice-to-Haves:
• Experience marketing cybersecurity, SaaS, or enterprise IT solutions.
• Familiarity with HubSpot
• Experience working with distributed teams across multiple time zones.
About Us
At Teramind, we're pioneering a predictive, AI-driven approach to safeguarding organizations' people, data, and operations. As a global leader in user behavior analytics, insider risk management, and workforce intelligence, we empower businesses to transform data into a strategic asset - delivering clear visibility, control, and proactive protection across digital environments.
We're open to hiring in just about every country in the world! Feel free to apply even if you don't live in the country listed in the job description.
Benefits
This is a remote job. Work from anywhere! We’ve been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.
Additionally:
• Collaboration with a forward-thinking team where new ideas come to life, experience is valued, and talent is incubated.
• Competitive salary
• High-quality health benefits
• 401(k) with employer match
• Career growth opportunities
• Unlimited paid time off
• Company-issued laptop (choice of Mac or PC)
• Professional development budget
About our recruitment process
We don’t expect a perfect fit for every requirement we’ve outlined. If you can see yourself contributing to the team, we want to hear your story. You can expect up to 3 interviews. In some scenarios, we’re able to streamline the process to have minimal rounds. Director-level roles and above should expect a more thorough process, with multiple rounds of interviews.
All roles require reference and background checks
Teramind is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.
Top Skills
Hubspot
Similar Jobs
Cloud • Enterprise Web • Healthtech • Mobile • Software
The Senior Product Marketing Manager develops and executes marketing plans for specific products, conducts market research, and collaborates cross-functionally to drive product adoption and revenue growth.
Top Skills:
HubspotSalesforce
Artificial Intelligence • Cybersecurity
The Senior Product Marketing Manager will drive product narratives, messaging, and content creation in a fast-paced cybersecurity environment, supporting sales and go-to-market strategies.
Top Skills:
AICybersecurity
Artificial Intelligence • Machine Learning • Natural Language Processing • Software • Conversational AI
The role involves owning the go-to-market strategy for TTS, defining its narrative, leading product launches, enabling sales, and collaborating across teams.
Top Skills:
AIAPIsApi DocumentationSpeech-To-TextText-To-SpeechVoice Ai
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
