Senior Product Marketing Manager – Category Strategy & Positioning (Contract)

Senior Product Marketing Manager – Category Strategy & Positioning (Contract) @ Midi Health 👩‍⚕️💻

Location: Remote (U.S.-based) | Optional hybrid in the Bay Area

Midi Health is on a mission to redesign care for women in midlife — and we’re growing fast.

We’re hiring a Senior Product Marketing Manager to lead category-level strategy and market insight efforts. This role is instrumental in shaping Midi’s approach to new and emerging care categories (like longevity, weight, or bone health), identifying where to play, and bringing our value to life. You’ll combine customer insight, competitive trends, and business analysis to define the opportunity — then partner with teams across marketing, product, and clinical to shape the story, strategy, and roadmap.

If you’re a strategic, curious, insights-driven marketer who thrives on connecting dots between market, user, and product, we’d love to meet you.

Why this role is exciting:

• Help define how Midi expands into high-growth care categories with unmet patient needs
• Shape how we understand, size, and prioritize new opportunities — and develop the strategy to go after them
• Drive deep alignment across teams by bringing clarity to what we’re solving for and why
• Play a central role in developing positioning, messaging, and strategic frameworks that guide campaign and content development
• Build research-backed category strategies that fuel smarter GTM, lifecycle, and brand work

Key Responsibilities:

• Lead the development of category strategy across new and existing care concerns (e.g., longevity, bone health, weight, perimenopause, and brain health)
• Conduct landscape research to identify and size unmet needs in the market, patient segments, and whitespace opportunities
• Partner with our Head of Integrated Marketing to define Midi’s differentiated category-level positioning across multiple verticals
• Drive qualitative and quantitative research in partnership with growth, clinical, and research teams
• Report regularly on category performance and segment-specific business metrics (e.g., first visits, conversion rates, retention, CAC/LTV)
• Build market positioning that align cross-functional teams around the “why” and “how” behind a category
• Collaborate with lifecycle, growth, and brand to bring category strategies to life across channels

What you’ll need to succeed:

• 5–8 years in product marketing, category marketing, strategy, or insights
• Experience with market research (quant & qual), segmentation, and business case development
• Strategic thinker who’s comfortable navigating ambiguity, shaping opportunity, and influencing senior stakeholders
• Exceptional writing and storytelling skills — able to distill complex inputs into clear, compelling narratives
• Highly collaborative and comfortable working across marketing, clinical, and product teams

Bonus if you have:

• Experience in consumer health, women’s health, or digital health
• Familiarity with healthtech metrics like CAC, LTV, activation rate, and care segmentation
• Experience working in a fast-paced startup environment

Interview Process:

• Recruiter Screen (30 min)
• Hiring Manager Interview + Strategic Assessment (45 min)
• Final Interviews with cross-functional team (3 hours total)

The compensation for this role as a 1099 independent contractor is budgeted at $80/hr. 

While you are waiting for us to review your resume, here is some fun content to check out! 

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