Senior Product Manager

We Are Redefining How People Approach Their Health

ZOE is the science and nutrition company leading a movement to transform the health of millions.

We exist because the food we eat is making us sick. Most of what we are taught about food is wrong.

ZOE runs the world’s largest nutrition science study to find scientifically proven solutions.

Our randomised controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years.

ZOE can change the way you eat, feel, and live. We host world-leading scientists on our podcast and bring proven science to your plate with Daily30+, our 30+ plant supplement.

Over 100,000 people rely on ZOE Membership, our personalised nutrition program, to make smarter food choices. ZOE Membership turns complex science into clear step-by-step actions, helping you improve your health with every meal.

ZOE means life — and you can change your life with food.

Visit our career page and become a ZOEntist 🚀

👥 About the team & role

The Activation team at ZOE is a dynamic, cross-functional group of product managers, engineers, data scientists, designers, and marketers who work together to accelerate our user growth. We move fast, run multiple experiments at a time, and iterate quickly based on data and insights. This is not a traditional PM role—it’s highly execution-focused, requiring a mix of strategic thinking and hands-on experimentation. We need a bold entrepreneur at heart—someone who gets their hands dirty, takes smart risks, and thrives in ambiguity. If you’re looking for a structured roadmap-driven PM role, this isn’t it. If you want to build, experiment, and drive massive growth—this is for you.

🔧 What You’ll Be Doing

• Own Activation Strategy – Develop and execute a data-driven growth strategy that aligns with ZOE's business goals, focusing on user acquisition and activation. Your goal will be to drive people through the door and spark their interest in our product. Ensuring we're attracting the right people; and building towards long-term engagement.
• Define & Measure Key Metrics – Own and track key growth metrics, including CPI, conversion rates, early retention (Day 1), onboarding activation, LTV, churn, and K-factor to ensure we are effectively driving interest and engagement from users.
• Experiment Relentlessly – Lead A/B testing and optimize onboarding, engagement loops, and conversion funnels. Use experimentation to refine and enhance the product experience, ensuring we capture the interest of new users and keep them engaged.
• Leverage Growth Loops – Build, test, and scale organic and paid growth loops, including referrals, network effects, and viral mechanics, in order to increase awareness and attract new users to the product.
• Data-Driven Decision Making – Utilize your strong analytical skills to interpret behavioural data, cohort analysis, and segmentation to make decisions that drive acquisition and engagement.
• Think Like a Founder – Embrace ambiguity and take ownership to creatively solve problems. You'll be building, experimenting, and driving user acquisition to unlock scalable growth.
• Scale & Performance Marketing – Partner with performance marketing teams to optimize CAC and LTV, ensuring that the user acquisition process is scalable and sustainable.

🔍 What We’re Looking For

• Growth-Obsessed – You have a proven track record of driving mobile app growth through innovative strategies in fast-paced, data-driven environments,. You excel at acquiring new users, optimising onboarding experiences, and increasing engagement to turn downloads into active, loyal customers.
• Startup Mindset & Business Acumen – You understand the hustle of growing a business and have a deep understanding of user behaviour psychology and what drives in-app engagement. Whether you’ve launched your own venture or have experience in a high-growth startup, you know how to get things done and aren’t afraid to experiment and fail forward.
• Hands-On & Action-Oriented – You are a doer, not just a strategist. You thrive in environments where things move fast, and execution is key. You’re not afraid to roll up your sleeves and get involved in the day-to-day work to drive growth.
• Mobile Gaming or Consumer Apps Experience – Ideally, you come from a mobile gaming background, where you’ve used game mechanics, retention loops, and in-app monetisation strategies to drive growth. If you’ve launched a game and failed, that’s also something we value—it means you’ve learned the hard way and can use that experience to drive growth in a new context.
• Freemium Model Expertise – You’ve successfully optimised freemium-to-paid conversion funnels, ensuring a seamless user experience that drives upgrades while maintaining user excitement.
• Balancing Short-Term & Long-Term Strategy – You know when to focus on immediate, short-term experiments and when to invest in long-term growth strategies, and you excel at balancing both to achieve sustainable results.

💭 What We’d Love to See (But Not Required)

• Experience scaling a product from early traction to millions of users.
• Experience in health, wellness, or nutrition-related industries.
• Strong technical knowledge of growth marketing, product analytics, and experimentation platforms.

The experience, skills, and attributes listed above reflect what we believe will contribute to success in this role. If you're passionate about ZOE and the opportunity, but don't meet 100% of the criteria, we still encourage you to apply. We are committed to supporting growth and are happy to offer up-skilling opportunities where possible.

Remote Philosophy

ZOE is a remote-first company, meaning remote work isn’t just an option — it’s how we work best. We are intentional about building a distributed, high-performing team where collaboration, trust, and flexibility thrive.

We design our workflows around asynchronous communication and shared documentation to support autonomy, focus, and cross-timezone collaboration. While our teams work independently, connection and teamwork remain central to how we operate — through regular rituals, meaningful virtual interactions, and in-person gatherings every quarter. These include team offsites and a yearly company-wide retreat to build relationships, spark creativity, and have fun together.

Being remote-first also means we value outcomes over hours and trust our team members to manage their work in a way that suits their unique rhythm and responsibilities. This approach allows us to support a truly flexible work environment, while staying aligned with our mission and values.

At ZOE, working remotely doesn’t mean working alone — it means being empowered, supported, and connected, wherever you are.

Compensation Philosophy

We are committed to offering competitive and equitable compensation that reflects the value of each role and aligns with regional labor market standards. Our approach to compensation goes beyond just base salary — we offer a comprehensive package that includes base pay and stock options, ensuring that every team member is rewarded for their contributions to the company’s growth and success.

We believe that building a thriving team requires not only providing fair and competitive compensation but also fostering an environment where success is shared collectively. Our total compensation package is designed to support the well-being of our employees, recognise their individual contributions, and empower them to grow alongside ZOE.

Benefits & Perks

We understand the significant role our benefits play in motivating, inspiring and safeguarding our employees' well-being. Our benefits strategy is thoughtfully designed to echo our mission and values, recognising the diverse needs arising from different life stages of our ZOEntists.

Our approach to benefits takes an inclusive and flexible view of both personal and professional growth. From competitive health insurance and wellness packages to inclusive parental policies, building connection, and tailored professional development programs, we've got you covered.

At ZOE, we continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.

Equal opportunities

We are committed to fostering a diverse and inclusive team where every individual can bring their authentic self to work. We believe that this is key to our success and are dedicated to positively impacting the tech industry. As part of our commitment to equal opportunities, we encourage candidates from underrepresented backgrounds to apply. We ensure a respectful and inclusive environment for all and do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. If you require any accommodations during the interview process, please feel free to inform us, and we will make every effort to support your needs.